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Marketing in the Middle East Point of View

Communication is indeed a vital key to delivering the demands of the society. Should this tool be substandard, a number of elements at play will be affected, resulting to mediocre performance indicators. This is precisely the motivating drive in sustaining a competitive and position in global and international marketing. Marketing delves into determining the needs of the market in question and if that need is workable or the deliverable is achievable. It is by understanding the patterns of living of a society in order to better their lifestyle through the product or service that will be introduced.

Complications may arise in the process of reviewing and studying the market, especially if we are talking about going beyond the borders of the domestic or local scenario. International marketing spans various elements that may be indigenous to the target market. It may tackle sensitive issues pertaining to politics or religion that needs to be addressed as it also directly or indirectly impacts the marketing tools. This being the case, the significance of an effective communication channel is imperative.

In this paper, the major elements of marketing will be discussed alongside with the effective communication tools. Specifically, this paper will focus on the marketing channels in United Arab Emirates or UAE in the Middle East. What are the points due for consideration when embarking in a marketing initiative in UAE? What makes this market different or what are the common denominators in other localities or nations? What are the repercussions of this market review to the marketing tools in place? These are just a few of the questions that this paper will attempt to reconcile.

Abstract This paper will feature several points pertaining to marketing in UAE and the effective communication channels. This involves understanding the intricacies of the market demand and which medium of communication will most effectively reach the target market, including otherwise. A study has been conducted as a means of determining what suits best the market in UAE, and at the same time, which items do not. The means of measurement and study will further be discussed in this paper and the rationale for implementing such form of marketing research.

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