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Marketing Lesson 3

Which of the following basic values strongly influenced attitudes in the United States’ first 200 years?
Self-sufficiency
Which of the following statements is true about the Hispanic consumer market?
Hispanics accounted for most of the population growth in the 2010 Census.
Business firms can stimulate innovation by
telling employees they have the freedom to fail.
Which of the following statements is true about tweens in the United States?
They are making an effort to look more mature at a younger age.
Which of the following is an example of demographic information?
An individual’s age
The CAN-SPAM Act
prohibits commercial e-mailers from using false addresses and presenting false or misleading information.
Which of the following statements is true about Generation Y?
Its members are tech savvy but still use traditional media.
Which of the following statements is true about Hispanic Americans?
A majority of Hispanic men shop for food items at traditional grocery stores
Basic research
is aimed at confirming an existing theory.
Which of the following is true of individuals belonging to the baby boom generation?
They are willing to change brands and try new things.

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