Marketing Mang KOtler test bank ch cosumer Essay
Culture is the most fundamental determinant of a person’s wants and behavior. True (moderate) p. 112 3. Social classes are relatively heterogeneous and enduring divisions in a society. False (difficult) p. 113 4. If you reject the values of a particular group, it is considered a dissociation group. True (moderate) p. 113 5.
Religious, professional, and trade union groups are types of secondary reference groups. True (moderate) p. 113 6. Of the major factors influencing buying behavior, your family will exert the broadest and deepest influence. True (moderate) up. 114-115 7. Family members constitute the most influential primary reference group. True (easy) up. 114-115 8. An opinion leader is a person who offers informal advice or information about some product category. True (easy) p. 114 9. The value of the social class concept to marketers is that members of a given class tend to share similar values, interests, and behavior.
Usually people from the same subculture, social class, and/or occupation have essentially the same lifestyle. False (moderate) p. 116 1 1 . The buyer’s age and occupation are considered personal factors that may affect buying decisions. True (easy) up. 115-116 12. Because human needs are universal, status symbols are the same worldwide.
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