logo image

Marketing Mix of Starbucks Essay

The Starbucks Corporation with its logo on all of its shop fronts, coffee cups and bottles of beverages is a seller of the Starbucks Experience – a high quality combination of the products sold at Starbucks coffee shops and customer service provided thereat (“Starbucks Coffee Company;” See Appendix for Starbucks logo). The products sold at Starbucks coffee shops include “brewed coffees, espresso beverages, cold blended beverages, food items, teas, branded coffee drinks, a line of ice creams… pastries, sodas, juices, games, seasonal novelty items, and coffee-related accessories and equipment” (“Starbucks Firm Analysis”).

The Starbucks Corporation also sells roasted “whole bean coffees” to hotels and grocery stores around the world (“Starbucks Firm Analysis”). Prices of Starbucks products tend to be lower than prices charged by “specialty competition” (“Starbucks Firm Analysis”). Regular coffee is four percent cheaper at Starbucks and cold blended drinks are thirty percent cheaper. However, as compared to quick-service eateries, for example, Dunkin Donuts, the products of Starbucks are more expensive (“Starbucks Firm Analysis”).

For promotion, the Starbucks Corporation relies on advertising, public relations, seasonal offers, in addition to free tasting of new products (“Starbucks Coffee Company”). The company creates advertisements to use in all countries where its coffee shops are

Need essay sample on "Marketing Mix of Starbucks"? We will write a custom essay sample specifically for you for only $ 13.90/page

located. Typically located on high streets and in high traffic areas, for example, in shopping malls and close to office buildings and college campuses, Starbucks nevertheless aims to attract both high and low income customers (“Starbucks Coffee Company;” “Starbucks Firm Analysis”). There are plenty of Starbucks coffee shops located in rural areas to boot.

Additionally, Starbucks has nearly seven hundred drive-through restaurants covering all fifty states plus Puerto Rico and the District of Columbia. Thirty four countries in the world also enjoy the presence of Starbucks Coffee Shops (“Starbucks Firm Analysis”).

References Starbucks Coffee Company. Retrieved Mar 1, 2009, from http://learning. north. londonmet. ac. uk/mkp009/Pres’ns0405/Starbucks%20Coffe%20Company. ppt. Starbucks Firm Analysis. Retrieved Mar 1, 2009, from http://classes. bus. oregonstate. edu/Summer-05/ba469/Elton/Sector%20Analysis/Starbucks_compiled. ppt. Appendix

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
Complete Buyer Protection
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy