The third step in the implementation of the market plan will be to put advertisement in the mass media. This would inform the target market of the impending introduction of a new product in the market. This will serve the overall purpose of informing the target market that there is a new product on the way. This stage is very crucial since it will determine how the product will be penetrating the market following the awareness that will have been created on the target market about the introduction of the new product.
The third stage will be the actual launch of the product in the market. In this stage an overall launch of the product will take place which will be spiced up by modeling competition. This would server the purpose of helping the target market o identify with the product while performing the activity that they know best. The tying up of the launch with modeling activity is expected to launch the product in a different way in the market compared to how other brands have been launched. It is expected to be a unique launch.
The fourth stage would follow the initial launch of the brand in the market. This
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This stage will also mark the expansion of marketing activities to the whole country. All these four stages are expected to be implemented within a period o 6 months when the brand will have been successfully introduced in the market. This will be the initial stage which will determine how the rest of the marketing plan will be implemented. Marketing Organization In order to have an effective marketing strategy that will enhance the growth of the company, marketing will be well organized into definite groups that will be charged with particular activities in marketing.
A well defined organization in marketing will be important as it will ensure that the overall marketing strategy is well implemented and the assessment is done on time. Marketing will be organized into the following growth which will each assume specific responsibility. (David 2004, p. 92) There will the managerial team which will be given the overall mandate of looking at the implementation of the company’s strategies. The managerial team will not take any field work but will organize for logistics and other necessities that will assist the field marketing team to function properly and also the research team as well as developers.
The managerial team will have the overall supervisory roll and will liaise with the production department in the organization to ensure the needed products are produced on time. Then there will be the field sales team. This team will assume the overall duty of marketing the product in the market. The marketing team will have the overall duty of taking the product to the end consumer. This team will be further split to two teams. One will be the sales team which will have the following roles • Solicit for new markets to the brand • Solicit for new orders for the products
• Organize for the delivery of the order goods • Organize for the collection of payment for the goods Then there will be the field marking team which will be charged with the following roles • Plan for advertisement activities • Carry out off street sampling activities • Organize for field promotion activities in various parts of the country • Assess through market research the effectiveness of their adverting activities. Contingency Planning In order to cater for any contingency in the implement the following steps will be taken
The marketing plan will seek an additional 10 percent of the total initial cost which will be $450, 600. This amount will help to absorb any arising extra cost in the implementation of the marketing plan. The overall marketing organization will also seek to have extra staff ready who can be deployed to the field or to the marketing depart to ensure that it does no fall short of implementation staff. (Mark 2003, p. 135) Conclusion Microsoft is the leading company in the manufacturing and sales of computer software and hardware.
It has grown and has managed to climb to higher heights to a point of becoming the leading company. Despite of having various obstacles from the competitors and also the government, it has gone against all odds and so far there are several prospects that the company would dominate the hardware market. The strongest side of the company is the marketing department. This department has been able to market the company’s products and acquire the largest market share that would not be compared with other companies. If the department is given more extra support it would propel the company to a pace that would be hard to recover on other companies.
Reference: David, L. 2004, Strategic marketing in a new market, Harvard Business Review Giuly, B 2000, Essentials of marketing, Oxford University Laura, H. 2008: Cadbury India. New York Times, June 2008 Mark, T. 2003, Marketing in practice, Princeton University Microsoft, 2008, Retrieved from www. microsoft. com on 6th December 2008 Pfeffer, J. 1988,The external control of organization, Business news, Vol 11, p. 34