Marketing Plan Essay
Quality control will be observed during production and this will include regular inspection of the facility, testing the products and developing training programs and workshops for the employees so that they can learn how to incorporate new technology in the production of goods and know why it is important for the company to adhere to the set industry standards. o Inventory control Inventory needs to be well managed. “When there are raw materials and other production inputs that are not being utilized then that are money and space wasted (Abrams & Kleiner, 2003).
” The sales and production units therefore need to regularly interact so that they know how they can handle the changes in the market. Suppliers can also be used as they also observe the market trends. One of the ways that the company will use to ensure that they regulate their inventory is bringing in just the needed waste material that will be used to produce the stated amount of output in a day. o Monitoring and Maintenance Maintenance of the physical facility and machinery is necessary as it ensures that the employees work in a safe environment and that the products produced are safe for human use.
To do this, the company will outsource a maintenance team from a local engineering firm who will be regularly checking on the machinery and if there is any replacement that needs to be done they will discuss the matter with the managers. Consultants and other professional will also be hired to give insights into the industry and advice in areas that may need to be improved or in solving problems that the company will be facing. Marketing plan is essential as it ensures that the business sales increase and that the necessary steps are followed to enhance the company’s image keeps on increasing.
In addition, “the marketing plans should be realistic and measurable so that they can achieve the results the company has projected (Pinson, 2001). ” The marketing plan will include analyzing market trends, planning sales strategies, advertising, increasing the use of public relations, and customer service. One of the things that the company is doing is creating a strong brand which will identify the company through the products and services it offers. Pullpy Pints Limited has also made it its goal to increase its customer base and increasing its product sales.
o Assessing market trends Assessing the market trends is important because it has enabled the managers to find out the regions they will need to target so as to increase sales. Research has been done on the industry trends and they show that more people are purchasing recycled products and that is why a lot of investors are slowly increasing investments in the business. The industry market trends have increased by about 21% in the last five years and it is forecasted to continue increasing.
Conducting market research is necessary as it enables companies to avoid making mistakes that can cost the business a lot of money through poor sales strategies and product designs. In undertaking market research, the marketers are using surveys, questionnaires and focus groups. The questionnaires are filled online and it has helped the company in sampling data that is used in forecasting. Focus groups were conducted during the months of September to November 2008 in the local supermarkets and fast food joints in Irmo. The aim of the focus groups was to get information on how people viewed the new product developments.
The results were 85% satisfactory because most of the people were for the idea and most said that it will enhance a culture of discipline in the community as people will take. Surveys were also conducted online and this included simple quick to answer questions on the products advertised. The methods of sales redistribution mostly include supplying to retail stores, learning institutions and warehouses. This will be done by delivering to the locations through the use of catalogues, shopping online and replying to postal mail.