logo image

Marketing plan Essay

Chooks-to-Go is a chain of stores owned by Bounty Agro Ventures, Inc. (BABY), a privately owned company operating in the Philippines. It offers roast chicken and processed meats for off-premise consumption, and is the largest roasted chicken retail business in the country. Chooks-to-Go currently has close to a thousand stores. The majority of the outlets are in suburban areas and small towns, enabling access to a larger part of the population. The product mix is often adjusted to suit local preference. The brand has 23 processing plants across the country, allowing logistical and recessing flexibility to match daily orders.

A cold-chain system delivers fresh products every day. Food safety is constantly monitored, with HACK compliance underway SOOT ANALYSIS Strengths Strong Management Unique Products Cost Advantages Pricing Power Customer Loyalty Brand Name Weaknesses Weak Supply Chain Opportunities Online Market Innovation New Products New Markets Threats Bad Economy Mature Markets Intense Competition Change in Tastes OBJECTIVE Chooks to go company objectives is to maintain the good image of their company that known to their “mascara chit waling Sara” motto.

Continues build a good relation marketing plan By Generating business that give a profit to them. MARKET ANALYSIS Table 1. 1 Market Segment by Age

Need essay sample on "Marketing plan"? We will write a custom essay sample specifically for you for only $ 13.90/page

Age Tally Percent is the one who got the highest percent with 35%. And the one who got the lowest percent is the 13 – 16 because they don’t have more purchase power to buy. Table 1. 2 Market Segment by Occupation Occupation Student Office Employed 9 45% Government Employed Self-Employed Others

As we can see to the table the one who got the highest percent is the Office Employed with 45% and the lowest is the Student and Self-Employed with 10%, it is because the Chooks-to-Go didn’t offer some budget for some Student who wants to avail their products. ACTION PLAN Product Innovation of product Description Chooks-t&Go is known for their quality roasted chicken product but they can innovate some more product to offer for their prospect customer. Time Frame 3 months – 6 months Estimated Budget 500,000 – 600,000 Estimated return of investment 800,000 – 900,000 Price Penetration Pricing Product

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy