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Marketing Plan Bargain Trave –N- More Essay

This is a small start up company with limited funds. Company operates from New York. The company offers different tour and travel packages for the college students. Company aims at providing its client with unforgettable tours memories and experiences. The company have planned and offering unbeatable deals. It is decide that the service of the company would be maintained at high level. The main product of the company is five days tour package for the college students, in which they can enjoy every moment of the tour. Company also offers luxurious night out of the City for the new students in various colleges.

New York City is very beautiful city. Food, dance, music and activities are included in this package too. Business Environment The social trends are most likely to affect the tourism industry. It is a rapidly developing confluence of technology, content, business models and participants that is hard for any one person or company to keep a handle on. There are various developments going on in various areas that can have relevance with the project and it re having several leading minds talking through the latest developments and their relevance provided some meaningful insight.

(Ackermann, 2009) The global economic, political

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and other conditions may adversely affect in consumer spending and cross-border travel. These conditions may adversely impact the company’s revenues, operating results, prospects for future growth and overall business SWOT Analysis Strength Company’s main motive is to satisfy the customers by giving them better services. Company strength is in providing best quality service. Each and every requirement of the customer should be fulfilled like air tickets, visas, travel insurance, foreign exchange or any other special assistance.

The company provides proper information to keep the client updated regarding various relevant information. They are informed about promotions of the airline. Company believes in clarity of information and transparency in the communication and costing. Weakness Limited financial resources are one of the major weaknesses. The company is a start up company. There are varieties of services that company is planning for future such as services on air ticket, visa, travel insurance, any tour package.

At present these have not been started due to the financial restrictions. The company can face problem to clear its expenses like payment to the airline, fee of the embassy, travel insurance cost and other office expenditure also. The Travel industry depends heavily upon the overall level of consumer, business and government spending. Opportunities The services for students are very limited. The quality of services is not up to the level of satisfaction. The choices are very limited for the student travellers. Threat

If the large player start providing ‘me too’ services, this service will lack the USP. This is the major threat as these major players will have sufficient funds to include more choices and options. Apart from these there are factors like economic environment, social environment, environmental factors that can lead to uncertain circumstances. Target Customers The target customers for the organisation are the college students. Company try to give some attractive deals like lower price, some complimentary offers (breakfast and dinner may give them free with package).

Company is also planning to offer them half day sight- seeing or one day sight- seeing services or the same services as complimentary with bigger packages. These kinds of offer may attract students to take tour package from our company. Conclusion Economy of service industry is growing. The trend of spending on travelling and exploring different places are increasing among the youths. There is gap in the services available to the target customer group. This will help the organisation to start and grow and cover its financial ambitions.

The company try its best to give full satisfactions to their clients and also give necessary information that they want. Reference Ackermann, K 2009 TOP SOCIAL MEDIA TRENDS AFFECTING TRAVEL, TOURISM AND HOSPITALITYMAR 12, 2009 retrieved on 1 May 2010 from http://www. capetown. travel/blog/entry/top_social_media_trends_affecting_travel_tourism_and_hospitality/ Excerpt taken from the V 10-K filed Nov 21, 2008 retrieved on 1 May 2010 from, http://www. wikinvest. com/stock/Visa_(V)/Filing/10-K/2008/F5612735 www. viator. com accessed on 1 May 2010 www. usfreeads. com accessed n 1 May 2010

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