Marketing plan for marketing 101 (Nokia 3310 mobile phone)
Marketing plan for marketing 101 (Nokia 3310 mobile phone)
This is the marketing plan of a Nokia 3310 mobile phone.
Company mission statement; Nokia connecting people.
Product description
Product category – – – ———– Mobile phone
Product make —————— Nokia
Product model —————– 3310
Product year of
manufacture —————— 2008
Product range of
serial numbers —————— 1000001-3000003
Product range of
chassis numbers —————– 2222-9999
Product number of
colors —————— 3
Product colors —————— Blue, Cream, and White.
Product warrant ——————- 1 year warrant
Product accessories —————- Charger, phone bag
Product features ——————- – Multiple ring tones
-80 messages storage, 450 characters.
-Phone book with special character storage.
– Call register with redial mode and quick redial
– All phone numbers with special register.
What advantages does our product/services have over those of the competition (consider things as unique features, patents, expertise, special training, etc)?
Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm
Answer;
Unique features.
Usability: It is user friendly since its manual is direct one torch explorer compared to
others
Durability: It is covered in a brand plastic body so that when it fall it hardly receives a
crack
marketing plan 2
Battery span: Goes 4- 7 day when full charged. This is 2 day more compared to other
phone types.
What disadvantages does it have?
Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm
– It is somehow bulk compared to other types which fall with in its price rage
– Its Ring tones are dale
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– Buttons some how are hard
– Its spares are scarce
List functionality and features that could be added
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– Headset can feature could be adjusted and the accessories are compatible with other nokia phones
– Can access internet when its data cable are put direct in computer with its software and connected to the web.
Relative advantage
of the product; How superior is the innovation to the product or
other problem – solving methods it was designed to compete against.
.
Answer:
Fairly good
Compatibility: Does it fit current product usage and customer activity.
Answer:
Yes.
Complexity: Will difficulty or confusion arise in understanding the innovation’s basic
idea.
Answer:
Not sure
Divisibility: How easily can trial portions of the product be purchased?
Answer:
Still under survey
Communicability: How likely is the product to appear in public places where it is easily
seen and studied by potential users?
Answer:
Most likely
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marketing plan 3
Market analysis
Niche or target market – Who are our customers. This can be an age-group or class of people
Answer:
All adult ages and classes
We will be selling primary to (check all that apply) market segment
a. Private sector ………… 15%
b. Wholesalers …………. 35%
c. Retailers ………….. 15%
d. Government …………… 25%
e. Other ……………. 10%
Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm
We will be targeting customers by
a. Product line
Specific lines.
Answer:
Product lines
b. Geographic area? Which areas
Still under survey.
c. Sales? We will target sales of?
Answer:
Still under survey
d. Industry? Our target industry is
Answer:
Not yet established
e. Other?
Answer
Still under survey
How much will our selected market spend on our product or service this coming year.
$100m
marketing plan 4
Business competition
(1) Who are our business competitors?
Name …………. Samsung
Address …………. South Korea
Years in business …. ……… 10 years
Price/strategy ………….. Still under survey
Product/services
features ………… Not yet established
(2) How competitive is the market?
(a) Highly competitive market
(b) Media competitive market
(c) Low competitive market
(d) Non-All competitive market
Answer:
Medium competitive market
(3) List below your strength and weakness compared to your business competition (consider such areas as location, size of resources, reputation, services, personnel, etc.)
Strength Weaknesses
1…………location………………… 1 …Reputation……………………
2…………personnel………………. 2 …………services………………
3 ……resources……………………. 3 ……………?……………………
marketing plan 5
Market Environment
(4) Are these distribution channels functions considered?
(a) Information; gathering and distribution marketing research
Answer:
Yes
(b) Promotion: developing and communicating offers
Answer:
Yes
(c) Contact: communicating with prospective buyers
Answer:
Not yet established
(d) Matching: fitting the offer to the buyers’ needs
Answer
Not yet established
(e) Negotiation: reaching agreement on price and terms
Answer
Not yet established
(f) Physical distribution: transporting and storing
Answer:
Already exists
(g) Financing: getting and using funds to cover the costs of channel work
Answer:
Already established
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(5) The following are some important economic factors that will affect our product
(such as country growth, industry, health economic trends, taxes, rising
energy prices, etc.)
Answer:
Taxes and rising energy prices
(6) The following are some important legal factors that will affect our market
marketing plan 6
Answer
Still under survey
(7) The following are some government factors
Answer
Still under survey.
(8) The following are other environment factors that will affect our market, but
over which we have no control
Answer:
Harsh rains
Harsh sunshine
Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm
Marketing strategies-Market mix
A. Image
First what kind of image do we want to have (such as cheap but good,
or exclusiveness or customer oriented or highest quality, or convenience or speed, or..)
Answer:
Customer oriented
B. List the features we will emphasize
a. Good customer service
b. Customer satisfaction
c. Experienced and well organized personnel
C. We will be using the following pricing strategy
a. markup on cost
b. suggested price
c. competitive
d. Premium price
e. Other
D. Are our prices in line with our image
Answer:
Yes
marketing plan 7
Customer service
1. Customer services we provide
Answer
Still consideration.
2. These are our sales/ credit terms
Answer:
Still under considerations
3. The competition offers the following services:
Answer:
Still under survey.
Advertising/Promotion
1. These are the things we wish to say about the business
Answer:
Still under consideration.
2. We will use the following advertising/ promotion sources:
a. Television
b. Radio
c.Direct mail
d. Personal contacts
e. Trade associations
f. Newspaper
g. Magazines
h. Yellow pages
j. Billboard
k. Others
3. The following are the reasons why we consider the media we have chosen to be most
effective.
Still under survey for the reasons.
Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm
Reference list
Mary.B (http://www.investors.about.com/library/bl/ toc/bimarket.htm
www.learnthis.com)
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