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Marketing Plans and Strategies Essay

Business process is a series of interlocking activities that work together, across the organization, to achieve some predetermined organizational goal, which is defined around satisfying customer needs. There are three processes are included in the Top Burger business’ case. Firstly, ordering system is one of the processes. It can be divided into three ways to place business’ orders, in-store, via telephone or online. N- store orders work by restaurant staff, servers manually complete an order ticket at he debatable and input the information into the company’s point of sales system through computer terminals located in the food preparation stations. This type of order can be entered directly into the system, telephone orders can reduce customers’ waiting time, internet orders are tied to the company’s one-number system. It is safe to order online because of two firewalls protect the security of customers’ information.

Secondly, customer services are processing orders coming in to the business at peak. All operators are qualified because they had training before serving. Customer services can satisfy most of the requests from customer’s call or email. Moreover, customer can provide complaints to the business. Thirdly, accounting functions are accepting the entire information summary from ordering systems and transactions processing

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system. Accounting staff will enter these data into company’s accounting software after receiving data.

Once the accounting system is updated and the daily reconciliation is performed, the data is stored in an on-site server. 2 In my opinion, the company’s aggressive growth strategies which mean increased emphasis on the system’s ability to analyze detailed customer information hat could be translated into increased sales opportunities is driving the development of its information systems. There are several points could be seen that it is necessary to develop company’s information systems.

Firstly, Top Burger business has 49 restaurant locations to serve customers, but only has one location to receive and deal with all the ordering information from customers. In the coming peak time, some problems may bring out with this situation. Secondly, company’s sales should be changed from manually to automatically, manmade error can be reduced. There are five systems development lifestyle steps should be taken to ensure that Top Burger’s IT systems are aligned with its business strategy: investigation, analysis, design, implementation, maintenance and review.

In the step of investigation, Top Burger should concern with identifying any problems or opportunities with the current systems and identifying the feasibility of responding to these problems and opportunities (consider, parkers, Olsen, Speers & lee 2010, up. 625-626). In the Top Burger Company, its previous system has been used for an extremely long time; this organizational fit’, which can tell how well the technology is aligned with the overall organizational strategy and strategic priorities, (consider, parkers, Olsen, Speers & lee 2010, IPPP), if he thinks to develop company’s IT systems.

This means the new IT system is not Just blind adoption of technology, it should match Top Burger Company’s environment. There are some elements should be considered when reviewing a system, if the speed of the system is adequate for the current role, does the system adequately handle the events that occur in a process, is the system able o generate the required information to support management decision making, are there predicted circumstances that may require a change to the current system, has there been an event that would trigger concerns about the current system.

The analysis stage of the system development lifestyle has two parts. First is to understand what current system does and how it operates. The second part is to specify what the new system will need to do. The understanding of the current system is called the systems analysis, while the specification of what the new system needs to do is called the requirements analysis (consider, parkers, Olsen, Speers & e 2010, pappy-632). By analyzing systems documentation can gain the understanding of system.

To gather requirements information, including questionnaires, observation, interviews and prototyping. After investigation and analysis stages have been completed, the next task is to design the system. Systems design can be divided into two perspectives: the logical perspective and the physical perspective. Logical perspective is concerned with a design that is independent of the actual technology required for its implementation; physical perspective requires the specification of the technical aspects.

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