logo image

Marketing Research And Marketing Mix Essay

Continuing to increase sales and profits for the GlaxoSmithKline company will be the one of the main aims for the company. Marketing efforts will include improving public relations, promotion and a new advertising campaign. This campaign is set to begin during spring this year. GlaxoSmithKline can also increase sales and profits with a new form of promotion; which can lead more global for fronts with consumers and with more impact on the brand awareness it can help to increase sales which can lead to more profitability for the company.

Delivering customer satisfaction is always going to be one of the biggest objective no matter what company I work for. Customer feedback is one of the most important things for the company so we can re-launch the product to bigger and better than is previously was, if the costumer is happy then they will recommend our new flavour to family, friends, colleagues etc/ this is important as it can lead to more sales.

It also helps to have understanding of what the costumer wants in the product and enables us to put out a more effective marketing campaign. Establishing gaps in the market is vital for GlaxoSmithKline‘s Ribena as it helps the market area in the United Kingdom. By having this product it accommodates for both adults and children which can increase or lead to more sales in the UK or more sales globally. Endorsement within the UK would lead to recognition worldwide. Upholding company heritage and continuing brand awareness is important.

Identifying GlaxoSmithKline

Need essay sample on "Marketing Research And Marketing Mix"? We will write a custom essay sample specifically for you for only $ 13.90/page

‘s target market, a segmentation strategy is needed to help separate the market. The makes GlaxoSmithKline more confident in being able to promote the product the right market. But in order GlaxoSmithKline to segment their market and achieve their goals such as increasing sales, and delivering consumer satisfaction, it’s important to implement a segmentation strategy. This process will lead the company to devise marketing strategies which will help in the development of the new Ribena product.

The product is targeting a niche market so the segmentation takes place and breaks down the market. This pie chart show the leading soft drink market is taken is the Coca-Cola Enterprises which will be the rival market that GlaxoSmithKline must insure that they beat. With 7. 5% is jus behind Britvic in the market shares with this in mind, GlaxoSmithKline must first take the Britvic market before trying to compete against the Coca-Cola market itself.

In this diagram as you can see that Coca-cola is the leading brand that consumers seem buy a lot of but not a lot of consumers are buying the Ribena product. 2. 8% of the market is made up of the Ribena product but the product can still be improved so it can overtake Pepsi, Pepsi and Robinsons in the shares of the current market. Unit 3 Marketing Research Market research is a systematic collection, analysis and reporting of data about the market and its preferences, plans are used for corporate decision-marking.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
Complete Buyer Protection
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy