Marketing Strategy and IT
The key marketing strategy for the E04a will be in the execution. The cell phone industry is extremely competitive and this innovative product offers a completely new concept for cell phone users. All segments of the market can be entered because to the increase use and dependability of mobile phones. Motorola will use several marketing strategies to promote the EO4a. Consumers will be targeted with several advertising methods, sales promotional, and personal selling.
Consumer mobile phone users will gain knowledge by internal expert knowledge staff, and in turn relaying this to networking campaigns as well as personal selling strategies. Providing the consumer with trust that Motorola will provide them with a product that is safe, and provide value will be a key to success. Motorola plans to market the E04a in Sweden. As noted during the marketing strategy, the international market behavior has been influenced by a need to take advantage of different market opportunities and by an increasing need to serve customers in the global market environment.
Due to the competition the situation might arise where it might be necessary to introduce products more quickly in the marketplace or to introduce products to several markets simultaneously. Motorola marketing managers can assess the appropriate strategy for implementation through the evaluation of the product’s relative level of technology and market size. Given price reductions, through economies of scale, increased competition and greater acceptance of the technology by consumers, the global market potential of the product has increased. (6)
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