marketing test one chapter four
an organizations obligation to maximize its positive impact and minimize its negative impact on society
the adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders.
principles and standards that define acceptable marketing conduct as determined by various stakeholders.
cause related marketing
– the practice of linking products to a particular social cause on an ongoing or short-term basis
the synergistic use of organizational core competencies and resources to address key stakeholders’ interests and achieve both organizational and social benefits.
the potential for the long term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations, and business strategies.
an identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical
a set of values, beliefs, goal, norms, and rituals that members of an organization share
codes of conduct
formalized rules and standards that describe what the company expects of its employees
Which of the following statements about social responsibility is correct?
Social responsibility refers to a company’s obligation to maximize its positive impact and minimize its negative impact on society.
If Hefty Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills, this concern is directly related to the firm’s
Socially responsible business practices have provided all of the following benefits except
reducing marketing costs
The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called
Employees, customers, communities, and investors are all considered ______ in relation to marketing.
Any constituent who has a claim in some aspect of a company’s products, operations, markets, industry, or outcomes is known as a(n)
Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ___________ orientation.
Which of the following is not a dimension of social responsibility and marketing citizenship?
Which of the following is not one of the four dimensions of social responsibility presented in your text?
Kaitlyn understands that her local catering business has certain responsibilities to society. She knows that she must abide by the laws that apply to her business and try to make a profit. What are the other obligations Kaitlyn should know?
ethical and philanthropic
Sometimes business must find a balance between society’s demand for social responsibility and investors’ desires for profits. This is an example of a(n) ___________ responsibility.
According to the text, marketing ethics refers to principles and standards that define
acceptable conduct in marketing
The most basic principles of marketing ethics are
written as laws and regulations
The practice of linking a firm’s product marketing to a particular social cause on an ongoing or short-term basis is known as
If Ben and Jerry’s were to donate 5 percent of every ice cream purchase to shelters for victims of domestic abuse for one month, this would be an example of
Which of the following is the best definition of cause-related marketing?
Linking a firm’s products to a particular social cause—either short term or long term
The close relationship of Home Depot’s philanthropic initiatives and its business goals is an example of
Who are the primary recipients of the benefits of strategic philanthropy?
companies and society
Which of the following is a primary difference between cause-related marketing and strategic philanthropy?
Customers are likely to feel good about themselves when supporting a cause-related marketing campaign but are unlikely to notice strategic philanthropy.
Which of the following is the best example of strategic philanthropy for Staples, the large office supply chain?
providing low income families with school supplies and computer training
Which of the following refers to a firm’s specific development, pricing, promotion, and distribution of products that do not harm the environment?
Products that may do harm to the natural environment are inconsistent with
Merck develops a better way to package and distribute its pharmaceutical products that requires less materials and waste. What major social responsibility issue is Merck addressing?
the natural enviroment
In Europe, companies can voluntarily apply for a designation to indicate that their product is less harmful to the environment than competing products. This label is known as the
Which of the following is not one of the four objectives that environmentalists believe companies should implement in order to sustain the natural environment?
force computers to recycle products
All of the following are goals of green marketing except
making the work force match the population in terms of diversity.
Instead of addressing the question_______, many environmentalists and marketers believe the question should be ______.
“What should we do with our waste?”; “How can we produce products without waste?”
According to some environmentalists, what are the three types of products that all products should be reduced to?
Consumables, durable goods, and unsalables
Honda produces a variety of automobiles, which makes the company a producer of
As far as prices are concerned, environmentalists believe prices should
reflect the direct cost as well as the cost of air, water, and soil used.
What do environmentalists set as an objective for profitability?
Environmentalism should be made profitable, and companies attempting to protect the environment should not have to compete with those harming it in the marketplace.
Synergy Tech has a program that offers consumers money back for their old Synergy computers so that the materials used to make the computer can be retained within a closed system. Which of the primary environmental goals does Synergy’s program address?
Reinvent the concept of a product.
the efforts of independent individuals groups and organizations to protect the rights of customers
Angela organized a boycott of a local restaurant because of the owner’s obvious prejudicial treatment of Hispanics. Angela’s action would most likely be called
The Browardton Quilters’ Guild has contacted all the major networks to try to warn people about the poor performance of miniature, hand-held sewing machines. These quilters are engaging in
Who drafted the Consumer Bill of Rights?
john f kennedy
The four basic rights outlined in the Consumer Bill of Rights include the right to safety, the right to be heard, the right to
choose, and the right to be informed
Product testing for reliability and quality helps to ensure a consumer’s right to
Warnings on television commercials for prescription drugs include a list of sometimes grotesque side effects that are possible when taking that particular drug. The consumer right to _____ most applies to these commercials.
According to President Kennedy’s consumer bill of rights, the right to choose means that
consumers should have access to a variety of products and services at competitive prices.
Sharese wants to buy a new couch, but there is only one place in her town that sells them, and she lives in an isolated area. Sharese most likely feels her consumer right to ______ has been violated.
How would marketers most likely benefit from the consumer’s right to be heard?
The company can use the information to make its products better.
According to the consumer bill of rights, the right to be informed means that
consumers should have access to and the opportunity to review all relevant information about a product before buying it.
Target’s Take Charge of Education program donates 1 percent of a customer’s total purchase to the school of his or her choice. What social responsibility issue does this program address?
Various stakeholders and _______ determine the acceptable standards of conduct involving ethics.
the organizations ethical climate
Ethical standards for acceptable conduct for a company should
be based on company, industry, government, customer, and society viewpoints.
boundary between legal and ethical issues
A marketing ethics issue likely exists when
an individual or organization must choose from among several actions that must be evaluated as right or wrong.
Reese is facing an ethical issue at work and has determined four possible courses of action he could take. He knows he should evaluate each possible action as _____ in order to choose the most appropriate action.
right or wrong
An ethical issue is
an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.
_____ ethical issues generally surface when companies fail to disclose risks associated with a product or information regarding its function, value, or use.
Product-related ethical issues arise when marketers
fail to disclose information to consumers about the risks associated with using a product.
What are some of the common price-related ethical issues?
predatory pricing and price fixing
After a hurricane strikes the U.S. Gulf Coast, a tremendous demand for gas-powered generators occurs. Ace’s Hardware, which stocks a large inventory of these items, faces major ethical decisions with regard to the ___________ issue.
At times, large retailers such as Walmart may be accused of coercion in dealing with intermediaries because of the amount of power and control these large companies have over many of their suppliers. This is most potentially a ______ related ethical issue.
According to the text, which of the following is not one of the factors that influence the ethical decision-making processes in a marketing organization?
attitudes toward religion
All of the following are factors that influence the ethical decision-making process except
salary or wages
Three factors that influence the ethical decision-making process in marketing include
individual factors, organizational factors, and opportunity.
Since most ethical choices pertaining to marketing decisions are jointly made, an organization must ensure the _____________ reflects the organization’s values, beliefs and norms.
organizational or corporate culture
Ethical choices in business situations are most often made
jointly in work groups or commitees
At his new job, Chris notices that everyone places high values on their families and each others’ families, birthdays are always celebrated, and flexible schedules are permitted to facilitate family involvement as long as the work is still getting done. Everyone is very relaxed and friendly. Chris has made several observations about the
Amanda believes that the corporate culture at her company is best conveyed in informal ways. What are some informal ways that corporate culture is most likely to be expressed?
extracurricular activities and work habits
Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization?
chief executive officer
A set of values, beliefs, goals, norms, and rituals shared by members of an organization is called
As a media buyer for the Angelo Agency, Chloe knows that no one ever checks to see if her phone calls are business related or personal. With regard to ethical behavior, this situation relates most closely to
Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?
Most do not believe that unethical conduct will lead to success and refrain from taking unethical opportunities.
is (are) most likely to improve ethical behavior in a marketing organization.
Eliminating unethical individuals and improving the organization’s ethical standards
It is possible to improve ethical behavior in an organization by
improving the organization’s ethical standards and eliminating unethical persons.
___________ are formalized rules and standards that describe what a company expects of its employees in terms of ethical behavior.
codes of conduct
Codes of conduct are also frequently known as
codes of ethics
Which of the following statements about codes of conduct is true?
Most large corporations have formal codes of conduct.
Which one of the following statements about codes of conduct (ethics) is false?
They must be detailed enough to take into account many possible situations.
Within the scope of her job, Sue Hanson gives ethics advice, disseminates a code of ethics, reviews the code of ethics, and takes action on ethics violations. Sue is the ____________ in her company.
Beth knows that her company has a formal code of conduct, but she does not see this code being equally and consistently applied to all employees. Beth believes that this sporadic enforcement of the formal code only enhances the _____ for committing unethical acts.
Because laws are often difficult to interpret and understand, company codes of conduct and compliance programs should
incorporate both legal and ethical concerns that the company deems most appropriate.
Which of the following statements is false?
Social responsibility and marketing ethics are the same thing and can be used interchangeably.