Measuring the Feasibility of the Project
In pursuance of the proposal of adding a periodic tyre maintenance awareness program to the services being offered by the tyre shop, the feasibility of the project would have to be studied and examined. As the success of the project depends on a number of relevant factors, said factors would have to be analyzed, and the findings derived from the same would have to be weighed in order to determine whether or not the project will be truly effective when implemented and whether or not it will gain acceptance from the target market.
It is true that the proposed program would serve an important public concern—the promotion of the safety of passengers and the protection and preservation of the environment. In addition to this, the tyre shop implementing the project will be an agent in making business entities involved in the automotive industry realize the value of being socially responsible in the community and cause them to cooperate with each other in order to achieve the common aim of achieving a healthier environment and a safer driving atmosphere.
It must be noted however, that regardless of the worthy intentions of the project, the feasibility would have to be evaluated at the outset
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Legal Issues Concerning the Project One important concern in the organization and formulation of the project is the legal issues that will be touched upon by the setting-up, implementation, and ultimately, the dissemination of the program. Even if the project focuses on educating customers the value of tyre maintenance, other areas will definitely be touched upon as the different phases of the presentation of the program will involve different activities and different sets of interaction with different characters.
Naturally, in implementing a certain type of project or system within a business entity, compliance with rules and regulations should always come to mind in the planning and formulation process of the same. In the sphere of tyre maintenance program, much of the legal issues will be met in the marketing phase. As the materials and different forms of media will be used in presenting the program to the customers, it is important to note that pertinent rules and regulations concerning the use and distribution of said materials will have to be complied with.
For instance, in designing and conceptualizing the appearance of the pamphlets and posters, the tyre shop should be particular about the statements that will be made to appear on the posters and pamphlets. The same should not contain any false statements that could be considered as tantamount to fraud in convincing the customers to avail of the service being offered. The customers should not be given erroneous information concerning tyre maintenance as they could even endanger the safety of the public.
In presenting the interactive presentation, the contents should not be offensive and should not contain images that may be contrary to contemporary standards. Just like other print and interactive media, the things that will be presented to the audience should also be screened properly before the same is actually released to the customers. In accordance with the Bill of Rights of 1993, the materials should not contain anything that suggests discrimination as said law prohibits any form of discrimination even in the sphere of advertising (Ministry of Economic Development).
More importantly, in the distribution and posting of pamphlets and posters, the provisions of the Resource Management Act (RMA) of 1991 should also be taken into account. The RMA 1991 determines how natural and physical resources in New Zealand can be used, developed or protected. Hence, in the use of materials for purposes of promoting the program, the tyre shop will have to bear in mind the primordial purpose of the enactment of the RMA, which is sustainable management. The utilization of materials for purposes of advertising and promoting the tyre maintenance program should not be in contravention of the purpose of the Act.
Section 5(2) of the Resource Management Act of 1991 defines sustainable management as managing the use, development and protection of natural and physical resources in a way, or at a rate which enables people and communities to provide for their social, economic, and cultural well-being and for their health and safety while Sustaining the potential of natural and physical resources (excluding minerals) to meet the reasonably foreseeable needs of future generations; and Safeguarding the life-supporting capacity of air, water, soil, and ecosystem; and
Avoiding, remedying or mitigating any adverse effects of activities on the environment. Naturally, the production of pamphlets and posters would involve the usage of natural resources as the materials are made out of paper. In this regard, the use of pamphlets and posters for purposes of promoting the suggested program should be kept to a minimum in order to avoid wastage of paper that would have to be utilized for the generation of the advertising materials. It is also important to note that the tyre shop should also choose the places in which the posters will be posted and the pamphlets distributed.
Once the materials have already been used by the customers, they become waste. Worse, they become waste even before the customers have had the chance to actually read them. It cannot be denied that some of the customers to whom the pamphlets will be handed to will not really take time to read the contents. Chances are, they will simply be thrown away. In this regard, it is important to take into consideration of the fact that the materials may be considered waste. The RMA of 1991 does not only speak of natural resources but of the environment as a whole.
True enough, the accumulation of waste is a violation to the environment and hence, this should never be one of the results of giving out pamphlets and posting of advertising materials. This step towards restricting or limiting the give-out of the pamphlet might sound ineffectual or inept but it is believed that consumers will eventually accept the good attention. For this reason some of the ways to persuade the consumers’ acceptance are by inclusion of a statement on the promotion materials themselves for the reason of the limitations and to draw up an environmental policy, example included in Appendix A.