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Media Communications Essay

Smoking is considered an addictive activity that has some numerous side effects. Bryant & Oliver (2008) in their book “Media Effects: Advances in Theory and Research” state that about a third of the male population in the world are heavy smokers and this numbers are on the rise as women and young teenagers are starting to smoke. Target audience The target audience of this issue will be the smokers and the non-smokers. These two groups would be a great help in advocating for the harmful effects of smoking that smokers usually endure.

Additionally, these two groups will make the necessary social change as the smokers will be able to motivate other smokers to quit smoking and the non smokers will be able to interact well with other people in the society for the ‘no smoking’ campaign. Action After the exposure to the ‘stop smoking’ campaign, the smokers in the society will get the necessary motivation from the smokers who are leading the campaign itself. Additionally, the non-smokers will offer the necessary support to these people in the campaign. Key benefit

From the audience perspective, smokers should make a change and stop this detrimental habit. This is because smoking has many harmful effects

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like; the risk of contracting lung cancer; life span is reduced in a smoker’s life because of smoking; and many other medical complications that are a result of smoking (Robinoff, 2007). Support The reasons that will convince the audience about the harmful effects of smoking are; that there is a higher likelihood of a smoker having oral and lung cancer; it is hard to quit smoking so the audience who are not smokers should not even consider starting to smoke because of this.

Furthermore, there supportive groups that smokers can join programs to help them quit though it will be hard to quit but with the right motivation, they will prosper in this (Roth, 2009). Openings The audience for this ‘stop smoking’ campaign will be reached through the extensive media coverage and advertising about the dangers of smoking. Image The action will be conveyed in an organized manner that targets the audience who smoke and those who do not.

Additionally, the media coverage will mainly portray smoking in the negative light so as the campaign can be more successful. REFERENCES Bryant, J and Oliver, M. (2008). Media Effects: Advances in Theory and Research. Washington, DA: Taylor & Francis Rabinoff, M. (2007). Ending the tobacco holocaust. New York, NY: Elite Books Roth, G. (2009). Tobacco and the cardiovascular system: the effects of smoking and of nicotine on normal persons. New York, NY: Thomas

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