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Mercedes Benz Commercials

“Unlike any other” is the memorable phrase or tagline I accumulate from the various Television commercials I’ve seen from the Mercedes Benz. Like any other products engage in marketing and advertising, taglines are used to tell the overall message of the commercial towards a product. Mercedes Benz tagline is very short perhaps to reinforce audience’s memory of its overall feature. And yes, it indeed says everything about Mercedes Benz. Mercedes Benz is known for its luxury. Its price in the market subtly tells you that their target market is the upper class and the middle class.

Perhaps the expensive price of the car itself makes this product very famous sold throughout the world. Some individuals especially in rich countries are interested in owning cars that cost a lot assuming that the quality is far better than less expensive cars. Mercedes Benz has a reputation for quality and durability that has been tested by time since 1901. Like any other car manufacturers and producers, Mercedes Benz innovates their product with technology that offers high quality.

The most dominant impression I have after watching series of Mercedes Benz’s commercials is that it ordinarily display the most attractive manner possible visually that affirms its quality

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when it comes to its durability and safety. The Mercedes Benz Inventions Commercial for example provided timeline from 1930’s up to the present to offer unusual retrospective Mercedes Benz safety tests. They features recreated footages with special effects combined with contemporary actors dressed in different period costumes.

Basically, the commercial is word heavy since its obvious purpose is to offer the audience factual information. At the end of the commercial, a child testifies that “one thing is more important than anything else- safety”. The commercial employs the involvement of the child at the end to prove the credibility of the commercial’s central feature- safety. Some Mercedes Benz commercials also highlight the Mercedes experience from different people across the globe that features the driving performance of the car.

Different innovative models created like ML 2006, SLK 350, and MB CLK Cabriolet are commercialize from different settings specifically in Europe and United States to perhaps tell the audience that Mercedes Benz as a durable product is flexible to use where geography and weather should not be a cause of worry. The richly illustrated interior and exterior of the car shown in commercials suggests that Mercedes Benz offers you power and elegance that will give you an authentic status. The car commercials presented different time era that despite wars and crises, its quality still survive.

It is observable from the Mercedes Benz initial commercials way back that they simply offers automobiles but the continuous merge of sports and racing car all throughout this time from different car manufacturing companies threatens their sense of competitiveness. As a result they also offered sports car in the market. Like Pepsi and Coca Cola, BMW and Mercedes Benz are strong competitors. They both have the same target market which is the upper class. Mercedes Benz created a commercial that provides a point of comparison when it comes to BMW 335i and 2008 Mercedes Benz C350 sports car.

The Comparison Test: 2007 BMW 335i vs. 2008 Mercedes-Benz C350 is based on the car power, speed and performance. The energetic visual movement of the sports car makes it very convincing to take a look. Commercials in television became a significant medium to communicate with the potential customers to purchase a particular product to increase the product’s consumption. Mercedes Benz advertisements persuade the audience with factual information through featuring actual experiments or what we may call experiential.

From the commercials I’ve seen, it provides test drives and different testimonies from famous people like celebrities to affirm the credibility of the commercial like the Mercedes Benz A-Class Commercial “Christina Aguilera”. The manner of Mercedes Benz commercials are like any other product that evolves depending on the advertising trends that creatively features the product’s characteristics. Mercedes Benz highlights extravagance yet confirms safety, durability, speed and performance.

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