Mercedes Benz Brand
Mercedes Benz is one of the trusted brands in the car industry. For years of serving world-class quality cars, it has maintained its name in the global market. As years go by, the company is continuously producing cars with the best of quality. With this, more and more customers are patronizing the said cars for it is proven and tested to be, indeed, a world-class product. It is always the company’s mission to satisfy their customers. This is the main reason why after so many years in service, they are still in the market. The name is still known to all car dealers and users.
As years go by, customers are more satisfied with their products. Customers are always the number one priority of the company. They treat their customers as the very important people who contribute a lot to its success. This is true for Mercedes Benz. They have been a successful manufacturer in cars because their customers are more than satisfied with the quality of their products. The product has to undergo quality testing before it is sent to the clients. The Quality Assurance Department thoroughly examines all products for some defects and system malfunction.
The department is responsible for
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The First Generation of the S-Class was produced in 1991 and it was the W140 series. Mercedes Benz combined several cars into one big class which results into a variety of models.
The car has some features which includes a double-pane window glazing which helps alleviate outside noise and adds substantial heft to the car. This design became more aggressive in appearance.
Moreover, the Second Generation of the S-Class was introduced in 1999. It was the W220 S-Class and it lasted until 2005. Some of the new features of this series are its Airmatic air suspension, Cockpit Management and Data System (COMAND) and its ventilated seats. The angular lines of the 1990’s S-class were replaced with an aerodynamic design which gives the car a sportier appearance.
The Third Generation of the series which was the W220 S-Class was produced in the autumn of 2005. The exporting of this series started in 2006. It was in North America that the W221 was first introduced during the 2006 North American International Show in January.
Research Methodology Research Objectives
The objectives of conducting this study are enumerated as follows: To evaluate how customers perceived the S500 Mercedes Benz and its series. ? To identify factors which most customers consider in buying a car.
To know how to effectively market the product. Sources of Data The data of this study were gathered from the employees and customer of ABC Mercedes Benz Car dealer. The results of the findings were used as a basis in determining the satisfaction rate of the customers of ABC as well as the satisfaction rate of the customers about the car itself. Research Methods This study used questionnaires as a means of answering the items stated in the research objectives. A random number of employees and customers of ABC were asked to answer one questionnaire. The items in the questionnaire are aligned to the objectives of the study.
Research Respondents The respondents of the study were 20 valued customers of ABC and 10 employees of the said company. The respondents were picked at random. The 30 respondents in all answered the items in the questionnaires. Research Limitations This study is, however, limited to the following: The result of the sample does not represent the entire population of all the clients and dealers of the Mercedes Benz. Some respondents did not answer all the items in the questionnaire, thus, making it quite difficult for the researcher to come up with a more accurate result. Analysis of Data
The analyses and results of the study are shown in the proceeding section:
Part I of the Questionnaire (Sample Size of 30)
Question 5 4 3 2 1
Marketing strategy of the dealer company 24 4 0 2 0
Physical appearance of the car 26 3 1 0 0
Air condition 29 1 0 0 0
Seat design 30 0 0 0 0
Sound system 27 3 0 0 0
Engine condition 30 0 0 0 0
Overall rating of the car 28 2 0 0 0
Price 25 4 1 0 0
Based on the results, it is found out the majority of the respondents are satisfied with the marketing strategy of the dealer company, that is, 24 out of 30 answered that the dealer’s strategy is excellent.
26 out of 30 respondents said that the physical appearance of the car is excellent. 29 out of 30 of the respondents answered that the air condition of the car is excellent. All of the respondents, all 30 of them, said that the seat cover and engine condition of the car is excellent. 27 out of 30 respondents said that the sound system is excellent, 28 out of 30 rated excellent for the overall structure of the car and 25 out of 30 said that the price is excellent.