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MIS 180

IT
Set of tools to work with and process information. IT is a component of MIS
What does MIS (Academic field of study) deal with?
Deals with:
Planning for IT
Development of IT
Management,
Use of IT.
It’s a business discipline that deals with the use of IT.
Overarching Function of MIS?
To create and sustain a ‘Competitive Advantage’
What does your business need to be successful?
Intellectual Assets and IT systems capable of Capturing, Organizing, and Disseminating these assets.
How is it different when YOU buy technology vs. when a COMPANY buys technology?
YOUR purchase is based on ‘Money Availability’
While a COMPANY’s purchase is based on ‘Competitive Advantage’
How do you ensure that your business maintains a competitive edge when buying IT?
IT needs to be geared towards enabling innovation and moving to new markets.
Focus of MIS
Tasks related to information processing and management.
Key resources of MIS:
1. People (most important)
2. Information
3. Technology (least important)
First-Mover Advantage
Gaining lots of market shares from ‘First to Market’.
= Competitive Advantage. ex. Apple and the iPod
Primary concerns for best returns on IT investments?
Reduce Cost Without Sacrificing Quality
What does a Business Strategy drive?
Business Strategies drive ‘Technology Decisions’
Decisions about technology
What % of today’s Fortune 500 companies are technology companies?
10%
Information age focuses on…
Producing Knowledge
Life in the Digital Age means…
Living, working, learning, and playing in a digital world.
Technology is ______ because it is an integral part of our personal and professional lives
Invasive
Agricultural Age focuses on…
Producing Food
Why is technology invasive?
Because it’s an integral part of our personal and professional lives.
Steps for analyzing IT needs
1. Understanding the INDUSTRY in which your business operates.
2. Align your strategies
3. Align your technology
After you understand your competition and its affects on your industry, what should you do next?
Align your strategies.
What should you understand first when analyzing the technology needs of your business?
The Industry in which your business operates.
Data
Raw facts
Information
has ‘Particular Meaning’ within a specific context.
When does Information exhibit quality?
When information is Pertinent, Relavent, and Useful to you.
Attributes of good info (helps define quality)
1. Timeliness – Access to info WHEN you need it
2. Location – Access to info WHERE you need it
3. Form – Info relates to form. (GIGO)
4. Validity – Credible info. Wikipedia NOT credible
What type of info attribute is related to GIGO?
Form. (GIGO – Garbage in, Garbage out)
Business Intelligence
‘Collective Information’ about customers, competitors, partners, environment, and operations. This results in a gain of ‘Knowledge’
What do you get from Business Intelligence?
Knowledge
Information vs. Business Intelligence
Information – about a ‘Specific Situation’
BI – Collection of Everything. Internal, External conditions and how they affect strategy
GPA =
A. BI
B. Data
C. Information
D. Knowledge
C. Information
The grade you earn for a specific course:
A. BI
B. Data
C. Information
D. Knowledge
B. Data
The compilation of SAT scores
A. BI
B. Data
C. Information
D. Knowledge
A. Business Intelligence
A complete picture of customer ages:
A. BI
B. Data
C. Information
D. Knowledge
C. Information
A complete set of information about customer ages, gender, buying habits:
A. BI
B. Data
C. Information
D. Knowledge
A. Business Intelligence
Upward flow of Info
from operations to management
Downward flow of Info
from management to operations
Information Granularity
At lower organizational levels, info has ‘Fine Granularity’
At higher organizational levels, info has ‘Course Granularity’ (Summarized Info)
4 types of information
Internal – Operational info
External – about Environment
Objective – Quantifiable info (can be measured)
Subjective – Speculations. Your “expert opinion” on something.
Operational information is an example of which type of info?
-Internal
-External
-Objective
-Subjective
Internal
You have a Speculation that Apple’s stock will rise so you give that info to a business. What type of Info is that?
Subjective Information
Technology-literate knowledge worker
Worker who knows HOW and WHEN to apply technology.
What 4 things can a Technology-literate knowledge worker do to information?
Define info
Obtain info
Understand info
Act on info
Ethics
Open to cultural interpretations. Technology increases complexity of ethical dilemas.
Being socially and ethically responsible requires what?
Protecting your organization against the actions of others.
What kind of device allows entering info and commands?
Input Device
What kind of device allows you to see, hear, or recognize the results of info?
Output Device
What kind of device allows you to connect to an outside device?
Connecting Device (Flash drive)
What kind of device allows you to Send and Receive information?
Telecommunications Device
Software
Set of Instructions
RAM
Holds information and instructions while they are being processed.
How is RAM different from a CPU?
CPU processes data
RAM only holds data
What does Porter’s Five Forces Model Focus on?
Assessing your competition and the pressures facing them, your industry, and you. (Competitive Forces)
3 Competitive Forces
– Buying and Selling Power
– Threat of Substitute Products
– Rivalry among Existing Competitors
What is the goal of most businesses?
Reduce it’s customers’ Buying Power
What would be giving a complete picture of customer ages?
– BI
– Customer Breakdown
– Database
– Information
Information
Upward flowing info flows from:
Operations to Management
Downward flowing info flows from:
Management to Operations
You make a unique industry Web site for your clients that allowed them to build virtual communities with other customers by sharing knowledge, how would you be enhancing your competitive strategy?
Differentiation
You make a new text messaging system for high school students that had a panic feature so that, for instance, a message changed when a police-man were close by. How would you be enhancing your competitive strategy?
Focus
You make a text messaging system that allows users to send more messages for less money, how would you be enhancing your competitive strategy?
Overall cost leadership
Run-Grow-Transform (RGT) framework
Allocating a % of your IT budget to various projects based upon business strategies. If you were to allocate 15% of your IT budget to the first initiative and 25% to the second initiative…

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