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MIS 412–Chapter 1

Which of the following statements about Internet use in the United States in 2012 is not true?
Growth rates for B2C e-commerce were higher in the United States than in Europe
In 2012, roughly _____ million people in the United States accessed the Internet via mobile devices.
120
Which of the following is not a major business trend in e-commerce in 2012-2013?
Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants
All of the following are major technology trends in e-commerce in 2012-2013 except:
Cloud computing enables the creation of “big data”
E-commerce can be defined as:
the use of the Internet and the Web to transact business
Which of the following is not an unique feature of e-commerce technology?
global broadcasting
The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of:
richness
Which of the following qualities is least likely to decrease a consumer’s search costs?
richness
Which of the following is the best definition of transaction costs?
the cost of participating in a market
In 2012, the world’s online population was roughly:
2.3 billion
Which of the following is not one of the current major social trends in e-commerce in 2012-2013?
Spam declines as a significant problem
Network externalities are related to which of the following features of e-commerce technology?
universal standards
E-commerce technologies have changed the traditional trade-off between the richness and reach of a marketing message. Prior to the development of the Web:
the larger the audience reached, the less rich the message
Which of the following is not an example of a social network?
Wikipedia
All of the following are major business trends in e-commerce in 2012-2013 except for:
the eclipse of search engine marketing by the mobile advertising platform
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
Mobile e-commerce
Which of the following allows you to rate, categorize, and share the content you find online?
StumbleUpon
Which of the following describes the basic Web policy of large firms during the period of invention?
maintain a basic, static Web site
The size of the global C2C market in 2012 was around:
$80 billion
Interactivity in the context of e-commerce can be described as:
the enabling of two-way communication between consumer and merchant
Which of the following statements about the Web is not true?
It is the technology upon which the Internet is based
In 2012, there were an estimated _____ Internet hosts.
888 million
All of the following can be considered a precursor to e-commerce except:
DNS
In the B2C arena, ____ was the first truly large-scale digitally enabled transaction system.
the French Minitel
E-commerce can be said to have begun in:
1995
Business-to-consumer (B2C) e-commerce:
has grown at double-digit rates in 2011 and 2012
In the “bow-tie” analogy of the structure of the Web, “tendrils” are
pages that neither link to nor are linked from the center
Which of the following is not a limitation on the growth of B2C e-commerce?
the retrenchment and consolidation of e-commerce into the hands of large established firms
By what year is the United States Internet household penetration rate likely to reach the current level of cable television penetration?
2015
Around what percentage of Internet users in the United States access the Internet through mobile devices?
50
Which of the following is not a characteristic of a perfect competitive market?
It is highly regulated
All of the following were visions of e-commerce expressed during the early years of e-commerce except:
fast follower advantage
Unfair competitive advantages occur when:
one competitor has an advantage others cannot purchase
The early years of e-commerce were driven by all of the following factors except:
visions of profiting from new technology
The early years of e-commerce are considered:
a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year
Which of the following best describes the early years of e-commerce?
They were a technological success but a mixed business success
Approximately what percentage of dot-com companies formed since 1995 survived as independent companies in 2012?
10
Which of the following is a characteristic of the reinvention phase of e-commerce?
widespread adoption of consumer mobile devices
Which of the following is a characteristic of the consolidation phase of e-commerce?
shift to a business-driven approach
Which of the following is not true regarding e-commerce today?
the market middleman disappeared
Which of the following statements is not true?
Overall transaction costs have dropped dramatically
Which of the following types of merchants has the highest share of retail online sales?
virtual (Web only)
Retail chains account for around ____ percent of online retail firm revenues.
35
One of the predictions for the future of e-commerce is that:
overall revenues from e-commerce will grow at an annualized rate of about 10 percent a year through 2016
Which of the following is the top-selling online retail category?
mass merchant/department stores
Which of the following is the top online retailer ranked by online sales?
Amazon
Above all, e-commerce is a _____ phenomenon.
technology-driven
Which business application is associated with the technological development of local area networks and client/server computing?
workgroup automation (e.g. document sharing)
Which of the following is one of the three primary societal issues related to e-commerce?
individual privacy
Which of the following statements is not true?
Information systems researchers take a purely technical approach to e-commerce

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