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mkt 300 week 6 practice quiz

Today, when a customer orders merchandise from an online vendor, the vendor usually sends an immediate order confirmation message by e-mail. Usually within a day or two, a second message arrives stating that the order is in the mail. This second message is a type of
advanced shipping notice.
_______ systems are designed to deliver smaller shipments of merchandise on a more frequent basis to retailers.
Just-in-time (JIT)
A distribution center is typically operated by
retailers, manufacturers, or distribution specialists.
Sophie made pies and sold them from her food truck to local businesses. This is an example of a(n)
direct marketing channel
Because manufacturers with JIT systems produce merchandise closer to the time of sale, they can
reduce inventories needed to satisfy retailers’ demand.
Some retailers require their suppliers to ship merchandise ___________, thus eliminating the time and expense associated with ticketing and marking.
floor-ready
Franchising involves a(n) __________ vertical marketing system.
contractual
In an administered vertical marketing system,
there is no common ownership, and the dominant member has significant power to impose its ideas and objectives.
A(n) __________ is a supply chain whose members act like a unified system.
vertical marketing system
Colin has just received a delivery from the company’s distribution center. He opens the containers and finds the popcorn and snacks are all bar-coded and priced and the package includes an end-of-the-aisle display rack. Colin has received a(n) __________ shipment.
floor-ready
__________ offer an inconsistent assortment of brand-name merchandise at low prices.
off-price retailers
Natalie represents a manufacturer who makes unique, high-end hats. When making a recommendation about potential retail partners, what should be Natalie’s first consideration?
How likely is it for certain retailers to carry this product?
Which of the following strategies is designed to place products in as many outlets as possible?
intensive distribution
In which of the following categories would a dry cleaning business be placed?
services retailer
If you’re a manufacturer, and you want to showcase your product in a store that has a narrow but deep selection of merchandise and where sales associates can assist customers with their selections, you’d most likely choose
a specialty store
How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?
in quantity of items shipped
Henri wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. He uses lighting, music, and soft chairs to create a “look and feel” that will get customers to relax and return. Henri is focusing on which aspect of the marketing mix?
promotion
Higher-income consumers visiting __________ feel like they are on a treasure hunt, searching for a bargain.
extreme value retailers
__________ is the term used to describe the situation when retailers use some combination of stores, catalogs, and the Internet to sell merchandise.
omnichannel retailing
One advantage of a retail store that is not shared with an Internet channel is
accepting cash payments

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