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MKTG 470 Exam 2 Ch 15

Which of the following is an area of emphasis that characterizes Japanese distribution channels?
Loyalty
The structural impediments initiative opened Japanese markets to more US businesses.
true
One of the highest costs of doing business in China is the_____to maintain effective distribution.
Capital required
The foundation of the Japanese distribution system is the:
Small retailer
By selecting domestic middlemen as intermediaries in the distribution process, companies relegate foreign-market distribution to others
true
Which of the following countries has the fewer number of people served per retailer?
Argentina
According to the text, if you were a marketer looking for a unique way (and a successful way) to enter a foreign market that would by-pass most entry barriers, you would choose:
Direct sales through catalogs
Valerie’s company can’t seem to keep customers. Which of the following channel strategy Cs should her company consider?
Continuity
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