logo image

MKTG 7

Which of the following is not an example of business marketing?
selling residential cable TV Package
The main difference between a business product and a consumer product is:

The main difference between a business product and a consumer product is:

intended use
According to the ________ concept, customers who have not bought a certain product in quite some time are unlikely to do so in the future.
recency
Which of the following is NOT an example of a type of strategic alliance?
corporate takeover
Two web-design firms recently merged, in spite of the fact that managers in both firms had doubts about the importance and benefits of the merger. This relationship lacks:
relationship commitment
Which of the following is an example of a producer?
home builder
Which of the following is NOT an example of a reseller?
community college
The demand that IKEA has for lumber depends on consumer demand for its furniture products. This is an example of:
derived demand
In many cases, an increase in the price of a business product will cause consumer demand to:
be unaffected
The consumer demand for HDMI cables is directly related to consumer demand for HD TVs. This is an example of:
joint demand
A law firm buys its paper and office supplies from a Company X, which in turn hires the law firm to provide legal counsel. This is an example of:
reciprocity
Sugar, leather and iron ore are all examples of:
raw materials
Hard drives, processors, and USB ports are all examples of:
component parts
An accounting firm purchases an entirely new telephone system to replace its current outdated system. This is an example of which buying situation?
new buy
A middle manager in the human resources division is assigned to make recommendations on which software package the firm should buy. This role is known as:
influencer/evaluator
Which of the following is the BEST example of accessory equipment?
a store sales rack
Buyers in the business market tend to _____ than buyers in the consumer market
be more geographically concentrated
The government uses a system called NAICS to classify North American business establishments. NAICS stands for
North American Industry Classification System
The buying center:
refers to all those organizational members who become involved in the purchasing process
All of the following are current roles of the Internet in business marketing EXCEPT:
Eliminate distributors
NAICS data are helpful for analyzing, segmenting, and targeting markets. The system was developed by:
NAFTA Partners. (US Canada Mexico)
Finished items ready for assembly or products that need very little processing before they become a part of some other product are called:
Component Parts
Which of the following is becoming increasingly more important in business marketing strategies?
Customer service
Products that have had some processing, are used directly in the production of other products, and do not retain their identity in the final product are called:
Processed Materials
Business marketing does NOT include goods and services that:
are used for personal consumption
The elimination of intermediaries such as wholesalers or distributors from a marketing channel is referred to as:
Disintermediation
Which type of business product includes such capital goods as large or expensive machines, mainframe computers, blast furnaces, generators, airplanes, and buildings?
major equipment
Finished items ready for assembly or products that need very little processing before they become a part of some other product are called:
component parts
A new buy situation refers to the
purchase of a product or service when a new demand arise
When demand for a product is _____, an increase or decrease in the price of the product will not significantly affect demand for the product.
Inelastic
Which type of business product represents goods, such as portable tools and office equipment, that are less expensive and shorter-lived than major equipment?
Accessory equipment
Business buyers use a variety of criteria to evaluate alternative products and suppliers. The three most important criteria, in order of importance, are
Quality, Service, Price
A routine purchasing situation in which the purchaser is not looking for new information or other suppliers is called a:
straight rebuy
If a business needs a particular good or service and decides to look among its own customers for a provider of that good or service, the business is:
practicing reciprocity
In terms of how business buyers evaluate products and suppliers, the most important criterion is:
Quality
____ ____ is the marketing of goods and services to individuals and organizations for purposes other than personal consumption.
business marketing
___ is a measure of a website’s efficiency; calculated by multiplying the frequency of visits by the duration of a visit by the number of pages viewed during each visit.
stickiness
____ means eliminating intermediaries such as wholesalers or distributors from a marketing
disintermediation
___ is the reintroduction of an intermediary between producers and users.
reintermediation
A ___ ___ , sometimes called a strategic partnership, is a cooperative agreement between business firms
strategic alliance
4 major categories of consumers:
producers, resellers, governments, and institutions.
Relationships between companies can develop into ___- a of interlocking corporate affiliate
keiretsu
_____ is an industry classification system introduced in 1997 to replace the standard industrial classification system (SIC)
NAICS (North American Industry Classification System)
what are some differences b/t business markets and consumer markets
demand, # of customers, purchase volume, location
The demand for business products is called ___ because organizations buy products to be used in producing their customers’ products
derived demand
____ means that an increase or decrease in the price of the product will not significantly affect demand for the product
Inelastic demand
____ occurs when two or more items are used together in a final product
Joint demand
Types of business products
major equipment, accessory equipment, raw materials, component parts, processed materials, supplies, and business services.
____ includes capital goods such as large or expensive machines, mainframe computers, blast furnaces, generators, airplanes, and buildings. depreciates over time
Major equipment
_____ is generally less expensive and shorter-lived than major equipment. Examples include portable drills, power tools, microcomputers, and fax machines.
Accessory equipment
_____ are unprocessed extractive or agricultural products—for example, mineral ore, lumber, wheat, corn, fruits, vegetables, and fish.
Raw materials
_____ are either finished items ready for assembly or products that need very little processing before becoming part of some other product. Examples are: spark plugs, tires, and electric motors for automobiles
Component parts
____ can retain their identity after becoming part of the final product
component parts
____ are products used directly in manufacturing other products. Examples include: sheet metal, chemicals, specialty steel, treated lumber, corn syrup, and plastic. Do NOT retain their identity in final products
Processed materials
___ are consumable items that do not become part of the final product—for example, lubricants, detergents, paper towels, pencils, and paper
Supplies
three categories of supplies are:
maintenance, repair, or operating supplies (MRO)
_______ are expense items that do not become part of a final product. Businesses often retain outside providers to perform janitorial, advertising, legal, management consulting, marketing research, maintenance, and other services
Business services
A _____ includes all those people in an organization who become involved in the purchase decision. Membership and influence vary from company to company. For instance
buying center
A _____ is a situation requiring the purchase of a product for the first time
new buy
A _____ is normally less critical and less time-consuming than a new buy.
modified rebuy
A _____ is a situation vendors prefer. The purchaser is not looking for new information or other suppliers
straight rebuy
One common instrument used in straight rebuy situations is the _____
purchasing contract

Need essay sample on "MKTG 7"? We will write a custom essay sample specifically for you for only $ 13.90/page

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy