logo image

MKTG ch 4

Which of the following statements about social responsibility is not correct

a) Social responsibility dimensions include economic, legal, ethical, and philanthropic concerns.
b) Social responsibility deals with the total effect of all marketing decisions on society.
c) Social responsibility refers to a company’s obligation to maximize its positive impact and minimize its negative impact on society.
d) Social responsibility is a vital factor in major marketing strategy decisions.
e) Social responsibility refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders.

e
If Hefty Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills, this concern is directly related to the firm’s

a) social responsibility.
b) marketing concept.
c) profitability.
d) ethics.
e) distribution system.

a
Avon’s Breast Cancer Awareness Crusade, which has raised nearly $400 million for community-based breast cancer education and early detection services, illustrates the positive consequences of

a) social responsibility.
b) corporate benevolence.
c) green marketing.
d) legal responsibility.
e) economic responsibility.

a
Socially responsible business practices have provided all of the following benefits except

a) creating goodwill toward the organization.
b) attracting employees.
c) reducing marketing costs.
d) generating publicity for the firm.
e) positively impacting local communities.

c
The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called

a) marketing citizenship.
b) social responsibility.
c) stakeholders.
d) cause-related marketing.
e) strategic philanthropy.

a
Employees, customers, communities, and investors are all considered ______ in relation to marketing.

a) responsibilities
b) stakeholders
c) shareholders
d) constituents
d) owners

b
Any constituent who has a claim in some aspect of a company’s products, operations, markets, industry, or outcomes is known as a(n)

a) shareholder.
b) customer.
c) employee.
d) manager.
e) stakeholder.

e
Which of the following is not a dimension of social responsibility and marketing citizenship?

a) Economic
b) Ethical
c) Legal
d) Environmental
e) Philanthropic

d
Which of the following is not one of the four dimensions of social responsibility presented in your text?

a) Economic
b) Ethical
c) Legal
d) Consumerism
e) Philanthropic

d
Sometimes business must find a balance between society’s demand for social responsibility and investors’ desires for profits. This is an example of a(n) ___________ responsibility.

a) Economic
b) Ethical
c) Legal
d) Cost
e) Philanthropic

a
What is the base level on which social responsibility is built?

a) Customers
b) Being profitable
c) Obeying the law
d) Being ethical
e) Paying employees

b
Cameron Inc. is a very profitable automobile repair shop. The company is well known for its great service and involvement in the community, but it fails to properly dispose of its used oil as outlined in environmental regulations. Cameron is failing in its ______ responsibilities.

a) Economic
b) Ethical
c) Legal
d) Strategic
e) Philanthropic

c
According to the text, marketing ethics refers to principles and standards that define

a) improper behavior in marketing.
b) acceptable conduct in society.
c) improper behavior in business.
d) acceptable conduct in marketing.
e) acceptable conduct in general.

d
Marketing ethics

a) refers to laws and regulations that govern marketing.
b) refers to principles and standards that define acceptable conduct in marketing.
c) maximizes an organization’s positive impact and minimizes its negative impact on society
d) is most important for advertising agencies.
e) applies well-defined rules for appropriate marketing behavior.

b
The most basic principles of marketing ethics are

a) philanthropic responsibilities.
b) economic responsibilities.
c) universally accepted behaviors.
d) written as laws and regulations.
e) included in the marketing code of ethics.

d
A business that contributes resources to the community to improve the quality of life is taking on a(n) ___________ responsibility.

a) Economic
b) Ethical
c) Legal
d) Cost
e) Philanthropic

e
McDonald’s supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald’s action demonstrates the fulfillment of ______ responsibility.

a) Economic
b) Ethical
c) Legal
d) Society
e) Philanthropic

e
At the top of the pyramid of social responsibility for business are ___________ responsibilities.

a) Economic
b) Ethical
c) Legal
d) Cost
e) Philanthropic

e
The practice of linking a firm’s product marketing to a particular social cause on an ongoing or short-term basis is known as

a) economic responsibility.
b) social responsibility.
c) ethical marketing.
d) cause-related marketing.
e) corporate benevolence.

d
If Ben and Jerry’s were to donate 5 percent of every ice cream purchase to shelters for victims of domestic abuse for one month, this would be an example of

a) economic responsibility.
b) social responsibility.
c) ethical marketing.
d) cause-related marketing.
e) corporate benevolence.

d
A synergistic use of businesses’ core competencies to address stakeholders’ interests and achieve both organizational and social benefits is known as

a) cause-related marketing.
b) marketing ethics.
c) economic responsibility.
d) strategic philanthropy.
e) financial assistance.

d
Who are the primary recipients of the benefits of strategic philanthropy?

a) Employees and investors
b) Companies and society
c) Primary stakeholders
d) Managers and companies
e) Society and communities

b
Which of the following is a primary difference between cause-related marketing and strategic philanthropy?

a) Cause-related marketing is short term only while strategic philanthropy is an ongoing approach that lasts for years or even decades.
b) Strategic philanthropy fulfills a firm’s primary social responsibilities while cause- related marketing does not.
c) Cause-related marketing is unlikely to have a positive effect on society while strategic philanthropy always benefits society.
d) Strategic philanthropy can take on both a financial and nonfinancial format while cause-related marketing only involves financial contributions.
e) Customers are likely to feel good about themselves when supporting a cause- related marketing campaign but are unlikely to notice strategic philanthropy.

D
Which of the following refers to a firm’s specific development, pricing, promotion, and distribution of products that do not harm the environment?

a) Marketing ethics
b) Social responsibility
c) Environmental marketing
d) Green marketing
e) Conservation marketing

D
Which of the following is not one of the four objectives that environmentalists believe companies should implement in order to sustain the natural environment?

a) Eliminate the concept of waste.
b) Reinvent the concept of a product.
c) Educate consumers on ways to recycle products.
d) Make prices reflect the true cost of a product.
e) Make environmentalism profitable.

C
Instead of addressing the question_______, many environmentalists and marketers believe the question should be ______.

a) “How can we reduce costs?”; “How can we keep prices low?”
b) “Where should we dispose of waste?”; “How can we protect society?”
c) “How can we make products better?”; “How can we reduce waste?”
d) “How can environmentalism be profitable?”; “Where is the benefit of environmental efforts?”
e) “What should we do with our waste?”; “How can we produce products without waste?”

E
According to some environmentalists, what are the three types of products that all products should be reduced to?

a) Durable goods, natural resources, and unsalables
b) Nondurable goods, durable goods, and consumables
c) Consumables, durable goods, and unsalables
d) Environmental goods, recyclables, and salables
e) Permanents, temporaries, and renewable resources

c
Consumerism is

a) the efforts of independent individuals, groups, and organizations to protect the rights of consumers.
b) President John F. Kennedy’s consumer bill of rights.
c) marketers’ efforts to contribute to the satisfaction and growth of the communities in which they operate.
d) the right to be informed.
e) the specific development, pricing, promotion, and distribution of products that do not harm the environment.

A
Angela organized a boycott of a local restaurant because of the owner’s obvious prejudicial treatment of Hispanics. Angela’s action would most likely be called

a) lobbying.
b) a public service announcement.
c) the right to be informed.
d) a social demonstration.
e) consumerism.

e
Who of the following is a famous consumer activist?

a) Ralph Nader
b) Jack Williams
c) Ross Perot
d) Abraham Maslow
e) Adam Smith

a
The four basic rights outlined in the Consumer Bill of Rights include the right to safety, the right to be heard, the right to

a) inform, and the right be chosen.
b) consumer education, and the right to honesty.
c) choose, and the right to be informed.
d) redress, and the right to choose.
e) honesty, and the right to redress.

c
Product testing for reliability and quality helps to ensure a consumer’s right to

a) be heard.
b) be informed.
c) choose.
d) performance.
e) safety

e
Warnings on television commercials for prescription drugs include a list of sometimes grotesque side effects that are possible when taking that particular drug. The consumer right to _____ most applies to these commercials.

a) know.
b) be informed.
c) choose.
d) performance.
e) safety

b
According to President Kennedy’s consumer bill of rights, the right to choose means that

a) consumers’ interests will receive full and sympathetic consideration in the formulation of government policy.
b) consumers should have access to a variety of products and services at competitive prices.
c) consumers should have access to and the opportunity to review all relevant information about a product before buying it.
d) marketers have an obligation not to knowingly market a product that could harm consumers.
e) consumers should be able to buy products at prices they are willing to pay.

b
Sharese wants to buy a new couch, but there is only one place in her town that sells them, and she lives in an isolated area. Sharese most likely feels her consumer right to ______ has been violated.

a) know.
b) be informed.
c) choose.
d) performance.
e) safety

C
According to President Kennedy’s consumer bill of rights, the idea that consumers’ interests should receive full and sympathetic consideration in the formulation of government policy is known as the right to

a) be heard.
b) be informed.
c) choose.
d) performance.
e) safety

a
According to President Kennedy’s consumer bill of rights, the right to be informed means that

a) consumers’ interests will receive full and sympathetic consideration in the formulation of government policy.
b) consumers should have access to a variety of goods and services at competitive prices.
c) consumers should have access to and the opportunity to review all relevant information about a product before buying it.
d) marketers have an obligation not to knowingly market a product that could harm consumers.
e) consumers should be told when the quality of a product has changed.

c
Various stakeholders and _______ determine the acceptable standards of conduct involving ethics.

a) the organizations’ ethical climate
b) the federal government
c) various self-regulating bodies
d) governmental agencies
e) the industry leaders’ ethics

a
When is the best time to deal with marketing exchange problems concerning ethics?

a) Right before the problem is made public
b) After the problem has received extensive media attention
c) Immediately after the problem is discovered
d) When lawsuits are brought against the company
e) During the strategic planning process

e
The boundary between legal and ethical issues is

a) clearly distinguished.
b) blurred.
c) nonexistent.
d) determined by the courts.
e) determined by marketing managers.

b
An ethical issue is

a) likely to arise when an employee’s moral philosophy is consistent with the organization’s expectations of the employee’s behavior.
b) an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.
c) most often found in personal selling situations.
d) easily resolved by consulting written laws and regulations.
e) characterized by a blatant disregard for human rights and equality.

B
_____ ethical issues generally surface when companies fail to disclose risks associated with a product or information regarding its function, value, or use.

a) Promotion-related
B) Distribution
c) Corporate
d) Product-related
e)Safety

d
When a purchasing agent for Intel is offered a bribe by a silicon manufacturer salesperson,

a) a promotion-related ethical issue has been created.
b) the purchasing agent is free to accept the bribe without consequences.
c) an ethical issue primarily related to the pricing of products exists.
d) there is an ethical dilemma for the purchasing agent that is product related. e) no ethical issue exists under these circumstances.

a
What are some of the common price-related ethical issues?

a) Misleading advertising and predatory pricing
b) Additional discounts and price fixing
c) Not disclosing the full price and value-pricing
d) Predatory pricing and price fixing
e) Loss leaders and deceptive pricing

d
Pharmaceutical companies have at times been accused of acting unethically by taking advantage of customers in the area of

a) promotion.
b) pricing.
c) distribution.
d) product.
e) manufacturing.

b
After a hurricane strikes the U.S. Gulf Coast, a tremendous demand for gas-powered generators occurs. Ace’s Hardware, which stocks a large inventory of these items, faces major ethical decisions with regard to the ___________ issue.

a) advertising.
b) pricing.
c) publicity.
d) product.
e) personal selling.

b
Distribution-related ethical issues arise when marketers

a) do not provide intermediaries with enough information about how a product is priced.
b) force channel intermediaries to behave in a specific manner.
c) bribe salespeople to push one product over another.
d) fail to disclose information to consumers about the risks associated with using a product.
e) distribute a product that is very similar to a competing product.

b
All of the following are factors that influence the ethical decision-making process except

a) opportunity.
b) individual factors.
c) organizational culture.
d) organizational pressure.
e) salary or wages.

e
three factors that influence the ethical decision-making process in marketing include

a) individual factors, organizational culture, and peer influence.
b) opportunity, personal moral philosophies, and situational variables.
c) individual factors, organizational factors, and opportunity.
d) social forces, laws, and organizational factors.

c
The interaction between _____ and _____ helps determine the ethical value system of the firm.

a) corporate culture; executive leadership
b) front-line employees; customers
c) customers; executive leadership
d) managers; executive leadership
e) front-line employees; management

a
The effect that coworkers have on the ethical decision-making process depends on a person’s exposure to ethical and unethical behavior. Which of the following statements about ethical decision making is true?

a)The more a person is exposed to ethical activity in the organization, the more likely he or she will behave unethically.
b) The more a person is exposed to unethical activity in the organization, the more likely he or she will behave unethically.
c) The more a person is exposed to unethical activity in the organization, the less likely he or she will pay attention to that activity.
d) The more a person is exposed to ethical activity in the organization, the less likely he or she will pay attention to that activity.
e) Exposure to ethical and unethical activity has no effect on a person’s decision-making process.

b
Opportunity provides a pressure that may determine ethical decisions in marketing. Opportunity is best thought of as

a) unethical behavior found in top management.
b) a favorable set of conditions that limit barriers or provide rewards.
c) the principles or rules that individuals use to determine the way to behave.
d) a person’s relationship with others in the organization.
e) a problem or situation requiring an individual to choose a course of action.

b
Justin believes that certain conditions at his company are very conducive to engaging in unethical behavior because these conditions provide rewards such as faster promotions and better raises for those who bend the rules. Justin’s company seems to allow ______ for unethical behavior.

a) peer pressure
b) individuality
c) corporate culture
d) exposure
e) opportunity

e
Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?

a) Most do not believe that unethical conduct will lead to success and refrain from taking unethical opportunities.
b) They believe that unethical behavior is useful in the short run but detrimental in the long run.
c) They feel that codes of conduct will eliminate any unethical behavior from occurring in their organizations.
d) They believe that unethical behavior will be harmful in the short run but have little impact in the long run.
e) Most do not see ethical or unethical behavior as a concern to their organization because the opportunities do not exist.

a
___________ are formalized rules and standards that describe what a company expects of its employees in terms of ethical behavior.

a) Job descriptions
b) Ethics clauses
c) Behavior contracts
d) Codes of conduct
e) Ethics contracts

d
Codes of conduct are also frequently known as

a) ethics mandates.
b) codes of ethics.
c) corporate culture.
d) ethics compliance programs.
e) moral codes.

b
Who is typically responsible for creating, distributing, and enforcing a formal code of conduct?

a)Chief executive officer
b)Vice president of marketing
c) Morale manager
d) Ethics officer
e) Managers and supervisors

d
What is the major difference between social responsibility and marketing ethics?

a) Marketing ethics varies by industry whereas social responsibility involves universal rules of conduct.
b) There is legislation that deals with marketing ethics, but none for socially responsible practices.
c) Marketing ethics is concerned with organizational practices, and social responsibility is concerned with individual behavior.
d) There is no difference; they are synonymous terms.
e) Social responsibility deals with the total effect of marketing decisions on society, whereas marketing ethics relates to individual and group evaluations in marketing situations.

e
In a meeting with key personnel, Watson Corporation’s president speaks to the firm’s managers about social responsibility in business today. He suggests that the key to being socially responsible is to

a) watch profit impacts very carefully.
b) maintain an updated code of ethics.
c) monitor changes and trends in society’s values.
d) carefully interpret all new legislation.
e) stay with present programs over the long run.

c
Companies that incorporate ethics and social responsibility into their strategic plans are likely to experience

a) improved marketing performance.
b) increased lawsuits.
c) negative publicity.
d) reduced costs.
e) disappointed shareholders.

a

Need essay sample on "MKTG ch 4"? We will write a custom essay sample specifically for you for only $ 13.90/page

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy