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MKTG MGMT FINAL true false

A subculture is a homogeneous group of people who renounce the values of an overall culture.
False
It is possible to observe the learning process directly.
False
Both relationship commitment and trust are necessary for a strategic alliance to succeed in the long run. –
True
Component parts are unprocessed extraction or agricultural products.
False
In the context of individual influences on consumer buying decisions, personal characteristics are generally stable over the course of one’s life.
True
Personality refers to how consumers perceive themselves in terms of attitudes, perceptions, and beliefs.
False
Businesses contract outside providers to perform services such as janitorial, advertising, legal, and so on. when it costs less than hiring an employee to perform the particular task.
True
Consumers’ product preferences remain stagnant irrespective of their age and place in the family life cycle.
False
Involvement is the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior.
True
Quality is one of the criteria against which business buyers evaluate products and suppliers.
True
Providing superior service to a firm’s most valuable customers is likely to result in a maximization of the total business value generated over time.
True
A consumer product is used to manufacture other goods or services, to facilitate an organization’s operations, or to resell to other customers.
False
Maslow’s hierarchy of needs is a popular theory about the motives that drive people’s particular needs at particular times.
True
The purpose of market segmentation is to enable a marketer to tailor marketing mixes to meet the needs of specific segments.
True
The final step in customer relationship management (CRM) is to identify a firm’s profitable and unprofitable customers.
False
Product differentiation is a positioning strategy that involves changing consumers’ perceptions of a brand in relation to competing brands.
True
Competitive intelligence specifies how and when data will be gathered, what data is relevant, and how the data will be analyzed to solve a marketing research problem.
False
A market segment is a subgroup of people or organizations having different characteristics that cause them to have distinct product needs.
False
Online panel providers consist of a carefully selected group of consumers who agree to participate in an ongoing dialogue with a particular corporation.
False
The research design for solving a particular problem contains instructions on how the results of the marketing research should be implemented and verified for effectiveness.
False
Cannibalization occurs when the sales of an existing product remain the same despite the introduction of a new product.
False
A firm’s marketing mix is intended to bring about a mutually satisfying exchange relationship with a market.
True
Internet surveys are labor-intensive in nature and incur training, telecommunications, and management costs.
False
Each part of the service mix should make a different contribution to achieving a firm’s goals.
True
The Internet is a form of indirect service distribution.
False
A period during which sales decrease at an increasing rate signals the beginning of the maturity stage of the product life cycle.
False
Bar codes are read by computerized optical scanners that match codes with brand names, package sizes, and prices.
True
Senior citizen and student discounts at movie theaters and restaurants are examples of operations-oriented pricing.
False
An organization’s product mix includes all of the products it sells.
True
Services and ideas are not considered products because they are intangible.
False
In the growth stage of the product life cycle, sales typically grow at an increasing rate, many competitors enter the market, and large companies may start to acquire pioneering firms.
True
The most important factor in successful new-product introduction is a good match between the product and market needs.
True
Nonprofit organization marketing is the effort by nonprofit organizations to bring about mutually satisfying exchanges with target markets.
True
Supply chain management is a key means of differentiation for a firm and a critical component in marketing and corporate strategy.
True
The customer relationship management process enables companies to prioritize their marketing focus on different customer groups according to each group’s long-term value to the company or supply chain.
True
Retailers are those firms in a marketing channel that sell directly to consumers as their primary function.
True
The customer relationship management process includes customer segmentation by value and subsequent generation of customer loyalty for the most attractive segments.
True
Designing a new product with the help of suppliers and customers can enable a company to introduce features and cost cutting measures into final products.
True
Value-based pricing focuses on the cost of a product to the supplier more than the value of a product to the customer.
False
In the customer relationship management (CRM) process, once higher-value customers are identified, firms should focus on identifying and attracting other groups by providing them with customized products and better services.
False
It is important to limit the number of supply chain partners in the product development and commercialization process.
False
Successful retailing has always been based on knowing the customer.
True
Using three-dimensional printing (3DP) technology, objects are built to precise specifications using raw materials at or near the location where they may be consumed
True
Developing a product offering is essentially a question of the width and depth of the product assortment.
True
Fourth-party logistics companies (4PLs) often draw on multiple third-party logistics companies for actual service.
True
At the store level, tactical retailing goals include decrease in store traffic and lower sales of specific items.
False
Strategic retailing goals typically focus on increasing costs of goods sold.
False
Corporations often use advocacy advertising to express their views on controversial issues.
True
A product’s benefit is simply a feature of the product such as its easy-open package, special formulation, or new lower price.
False
Traditional methods of personal selling include a planned presentation to one or more prospective buyers for the purpose of making a sale.
True
A trade allowance is a price reduction offered by retailers to customers who are buying homogeneous shopping goods.
False
Publicity is easily controlled in a free-press environment.
False
Social media are used by marketers as a way to extend the benefits of their traditional media.
True
Serious or emotional advertisements are largely used to change people’s deeply rooted values and attitudes.
False
Testing ad effectiveness can be done before and/or after the campaign.
True
Push money is one of the efforts taken by manufacturers to make wholesalers push the manufacturer’s brands through the distribution channel.
False
Review sites have proved to be disadvantageous to marketers as consumers can post negative comments publicly on these sites.
False
One of the implications of social media for marketers is that they must realize that they often do not control the content on social media sites.
True
A publicly accessible Web page that serves as an interactive journal is called a tweet.
False
A good salesperson considers objections a hindrance to the purchase decision.
False
The final stage of sales management is evaluating the effectiveness and performance of a company’s sales force.
True
A review site allows consumers to post, read, rate, and comment on opinions regarding a wide variety of goods and services.
True
Corporate blogs are blogs that entail shorter posts than traditional blogs.
False
Social media allow marketers to have much more direct and meaningful conversations with customers.
True
Ego strength is one of the traits that sales managers look for while recruiting salespeople.
True
FourSquare and Loopt are examples of location-based social networking site.
True
Consumer penalties are extra fees paid by retailers to consumers for violating the terms of a purchase agreement.
False
Escalator pricing and delayed-quotation pricing are demand-oriented pricing tactics.
False
Department stores seldom make demands on their suppliers to cover the heavy discounts and markdowns on their own selling floors.
False
Large customers insist on cash rebates if the guarantee of stores’ profit margins are not met.
True
As products enter the growth stage of the product life cycle, prices generally begin to stabilize.
True
For businesses, consumer penalties are part of doing business in a highly competitive marketplace.
True
A shopping bot is a private electronic network that links a company with its suppliers and customers.
False
Competition remains constant during a product’s life cycle.
False
Adequate distribution for a new product can often be attained by giving dealers a large trade allowance.
True
The best way for manufacturers to control prices is by using an exclusive distribution system.
False

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