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Mobile Marketing Solutions for Start-ups Essay

There has been a constant influx of digital devices over the last twenty years. We have seen the proliferation of mobile phones, progressing through the analog to digital. Now, the vast majority of people in modern countries across the world have at least one mobile device. As the technology improves and capabilities expand, people are using their mobile phones almost 24 hours a day. This addiction has skewed their outlook, and consumers are now more attached to their mobile phones than they are to their families. Just look up, you will see what we are talking about.

Mobile Marketing

Marketers of today are salivating over a very simply fact; because of mobile phones, they have a consistent link to consumers. In the United States alone, nearly 250 million people had mobile phones. That figure is expected to grow in the coming year. This allows directly affects the retail revenues, which are also expected to increase by nearly thirty percent in 2018. Therefore, it is certainly a worthwhile investment for companies to increase their mobile marketing efforts.

Business must however, understand the basic rules of mobile marketing and not risk agitating potential customers. The first lesson is knowing when to contact potential customers and what are the different mediums to use. Smartphones are very popular and usually have multiple functionalities that allow for video calls, text messaging, notifications and even location focused marketing. This last feature is important to targeting clients who are closer to your business. Therefore, as you can see, developing marketing strategies and having a mobile marketing plan is necessary; regardless of whether you have a large scale business or a small startup.

Mobile Marketing Solutions

Many people hear the world marketing and think that this has to be an expensive venture; certainly this is no longer the truth. With mobile applications and social media, with a conservative budget, your small business can reach across the world. As such, it is time that you review several mobile marketing solutions that mitigate extreme spending and provide deliverables to facilitate your marketing plan.

1.     Vibes

If you are looking for a mobile engagement platform, then look no further than Vibes. Its features include text messaging analytics and other CRM functionalities. It also allows users to navigate different dashboards that are used to operate various advertising campaigns, keep track of customer engagement, examine messaging volume and review data collected about your mobile wallet. This application can be customized to fit any business scale and makes mobile marketing using location based marketing effortless.

2.     Thumbvista

This mobile marketing solution comes with sophisticated mobile selling functionalities including location based advertising and geo-fencing. There is the possibility of incorporating landing pages and on the consumer end providing discount codes and coupons. geo-fencing is a game-changing feature for businesses as it allows the company to provide customized advertising efforts to anyone who comes to a specific range. Your banner ads will give progressively better deals the closer someone is to the location of your business. Keep in mind you can set it up to trigger near your competitors as well.

3.     FourSquare

This is a more popular, non-traditional mobile promotion solution. There aren’t the other fancy features such as geo-fencing and text messaging; however, it makes up for this in terms of its incentives popularity. Visitors to the application are able to earn these incentives, and they are more likely to visit your business. This makes sense because internet users are overwhelmingly more likely to research any company online before making use of their services.


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It is a no-brainer! Making use of any mobile advertising application can only add value to your business. You will see continued growth in revenue and popularity. This bodes well for the longevity and success of any company. These applications are able to launch your businesses into different cities or countries so ensure that you have a delivery component to your business as well.

So, is your interest sufficiently peaked? Great! Sit down with your marketing team and explore these possibilities. With the right strategies, you will see growth in the coming business quarters. Who knows you might even start exploring new business concepts that add diversity and value to your company n the long term.



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