The vision statement shows the plan of Nike to capture the athletes from all over the world by providing the premium class products and services. Nike was one of the top 3 corporate citizens. Nike Company pined for child labor and sweat shops and this is done to be recognized as a CSR leader. The company paid out millions of dollars during a 14 year period to eradicate an environmentally destructive chemical that was being used in the heel of its Nike Air line of running shoes. Nike considers the exertion as component of its strategy to hold social responsibility without leaving profits or product performance.
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...sibility is increasingly griped by Nike as a basis of progress and novelty. Nike usually stays quiet about the positive modification it has made in terms of its strategies and invention. This exhibits humility within the company and the intent for good CSR. Nike’s strategy from a risk management, philanthropic and obedience model to a long-term strategy focused on innovation, teamwork, clearness and encouragement to prepare the company to flourish in a sustainable economy (www. Nike. com). Nike acknowledges mistakes and the company take full commitment to make perfection.
Nike strives to draw its new image of a company that will encourage good work culture. Identifying an organization’s accessible vision, mission, objectives, and strategies is the logical starting point for Strategic management because the firm’s present position and condition may preclude certain strategies and may even dictates a particular course of action (David, 2008). Every organization posses a vision, mission, objectives and strategy, and if these elements are not consciously anticipated, written or announced then this could be haphazard for organization and the future of organization may be in jeopardy.
Where we are now can give the answer for where the company wants to be in the future and strategy is the plan of hoe the organization can attain the destination. Organizational strategies need to be formulated, developed and implemented (Louw & Venter, 2009). The fabrication of Vision, Mission, and strategies enables the Nike to get the position it wanted and today it is one of the largest sportswear provider. Organization can become closer to their customer by adopting the customer oriented or customer centric approach and by responding promptly to their changing needs.
Now a days people are very much aware of the evolving trends may be because of so many modes or channels are open and available for spreading information and knowledge. By providing the customers what actually they want companies can achieve the Competitive advantage and can make CA sustainable by doing research pertinent to trends in the market place. Sustainable competitive advantage is mandatory for a firm to fight in the market. A firm must discover its position comparative to the competition.
By knowing its position that weather it is a leader, challenger, follower, it can implement appropriate strategies to struggle. Nike’s CA • Advertising strategy is one of the significant elements of the company’s victory. Nike promotes its products by sponsorship contracts with star sportsperson, expert teams and college sporty teams. Nike’s marketing mix includes various elements along with promotion. • Keep on satisfying in market and position itself in the mind of customer and sell the trust and value of Nike. Conclusion Nike follows its destiny.
Nike is acknowledged as a top class brand, selling well-made and costly products. Nike attracts customers with its marketing strategy based on a brand image which is managed by unique logo and the advertising jingle. Nike’s Vision is intended to oblige modern and sustainable business practices and models. Reference: (n. d. ). Retrieved from www. Nike. com. David, F. R. (2008). Strategic Management- Concepts and Cases. Florence. Louw, L. , & Venter, P. (2009) Strategic Management-Winning in the south African workplace. South Africa: Oxford University Press.