logo image

Nike International Finance Essay

Nike got its venture started as a athletic shoe (Blue Ribbon shoes) selling company for athletic players exclusively. The main strengths of the company then were low capital requirement and the necessity to develop the market which captured the market totally with its reputation of authenticity and highest quality products. Finally Blue Ribbon started its first retail outlet in the year 1966. In 1970 the biggest success of Nike was that it surpassed the market share of Adidas by almost 50% and the complement goes to its marketing strategy and the focus to its basic norm – authenticity.

Product: Nike shoes were strongly known for its performance, innovative design and technology. The focus of the target market was especially the male consumers and the athletes with dedication to sports. Its main core competency was styling with technology, close relationships with the US athletes and marketing by itself. Promotion: Endorsements were huge as most of the endorsers were the sports personalities and athletes with distinct personalities. The positioning that was created was on the ground of winning, self-sacrifice, determination and individuality.

“Pyramid of influence” where in word of mouth was the biggest factor to boost Nike’s sales. Advertising and commercialism were heavily used

Need essay sample on "Nike International Finance"? We will write a custom essay sample specifically for you for only $ 13.90/page

by involving TV advertising campaign, peer group journals etc. The focus of the founders here was that Nike had to better in the international and global arena of the environment where by customer base perspectives which include customer logic, purchasing logic, information logic demands focus upon and secondly Industry / Competitive perspective which include competitive logic, industry logic, size logic, and regulatory logic.

Depending on the global scenario, Nike need to identify the customer requirements where in the core competency of the product usage depends upon the country the product is launched and has to be marketed also in the manner which suits the culture of the global marketplace. Place: The buying pattern of the customers, the distribution extent and the delivery system and the gray markets needs to be thoroughly researched to identify the crux and the authenticity of the presence required in the market.

Customers need convenience and the best deals are wider areas to fetch the maximum. The various occasions where the customers make the Nike products available are at local stores, outlet stores, while traveling for business trips or while surfing online. Nike has made its customers loyal because of wide options that are made available in its purchase pattern.

Place requires a global level analysis as competitors exists worldwide and to function effectively and efficiently the product should be made available within the similar competitive marketplace. Nike runs its operations in the traditional and non traditional distribution channels in around 110 countries which has the primary markets of US, Asia Pacific, Europe and has a wide network of 20,000 approx. retailers consisting of Nike Town, Cole Haan stores, Nike stores, Nike Factory outlets and the web sites.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
Complete Buyer Protection
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy