logo image

Nike Marketing Essay

Through classifying different aspects of the market, Nike’s specific target market for their insole massaging technology is identified via geographic, demographic, psychographic, and behavioral segmentation. In terms of geographic segmentation, Nike’s insole massaging technology shall be made available through a large-scale product promotion and accessibility in different countries, focusing different flagship and retail stores amongst mall that would easily cater to the various members of communities — within districts, municipalities, cities, and states.

For the purpose of target marketing, Nike Inc. can first focus on promoting and marketing the said product in Europe, North America, Australia, and selected nations throughout Asia and Africa. It would be very logical to target and eventually reach various nations, especially those with strong sporting orientation as a culture and people because Nike’s insole massaging technology indeed has an immediate product use and benefit that would be of real significance to competing athletes, sports enthusiasts, and avid athletic shoes users.

However, with attempts to advance the insole technology unto different countries and cultures, Nike Inc. must truly consider choosing the most realistically economical and profitably promising scenarios in which its product will be marketed and sold. For instance, Nike Inc. could focus on promoting the product in

Need essay sample on "Nike Marketing"? We will write a custom essay sample specifically for you for only $ 13.90/page

suburban, urban and rural areas, and districts among nations, and it could just dismiss the idea of getting the product promoted and marketed into remote areas among countries. In terms of demographic segmentation, one of the vital factors to be considered is age, as the product’s target market will be ranging from 18 – 30.

These are the ages to consider for this is when athletes’ skills and abilities in sport training and competitiveness are significantly harnessed as these athletes further on into the prime with the assistance to be offered by Nike’s insole technology. Moreover, as World of Sports Sciences stress, “The physical peak for most humans, in most sports, is between 25 and 35 years of age; during this peak period, the well-conditioned athlete can create a confluence of muscular strength, peak cardiovascular and oxygen transport, speed and reaction time”(World of Sports Science, 2008, n. p. ).

With regard to gender, both male and female athletes including sport foot wear users shall be targeted for the said product but would justly be contoured and manufactured for gender differences in between. With regard to social class, since Nike’s products are known for its supreme quality in exchange for a rather costly price strategy. Thus, it would be only reasonable to target those consumers who belong to the upper middle class— translating to capable purchasing power, especially in terms of disposable income.

With regard to educational attainment and occupation, upper middle class students, educated, and undergraduates, in both high school and college levels (can be extended to graduate degree holders and young professionals) will be a fine choice for marketing the said product. Other factors such as religion and race can be given less stress and emphasis, since essentially the insole technology can be used regardless of these.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
Complete Buyer Protection
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy