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Non profit Making Marketin

In the health sector, both profit and non profit making organizations adopt different strategies to market their products. These strategies differ in many ways. According to Brown (2007) Non profit making organizations unlike profit making organizations still employ traditional methods of marketing like use of newspapers and brochures. They do not have access to modern methods like internet. Thomson (2007) explains that this may be attributable to the limited access to funds. Most non profit making organizations source for funds through activities that involve celebrities unlike profit making organizations.

If they happen to organize for such activities, they hardly involve celebrities. According to Brown (2007), unlike profit making organizations, non profit making organizations mainly use workshops and meetings to lobby for funds from individuals and corporate organizations. In addition, they organize for social events with the help of volunteers to create awareness about their products as well as lobby for funds. This strategy is not adopted by profit making organizations. Exhibitions are another strategic method of marketing adopted by the non profit making organizations, unlike their counterparts in the profit making field.

Furthermore, non profit making organizations market their products through live telecast of their annual events, meetings and workshops. With this

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they are in a better position to reach so many people and inform them about what they offer. Leigh, Bist and Alexe (2007) found that the numbers of professionals that are employed in marketing products for non profit making organizations are few as compared to those employed by profit making organizations. Non profit making organizations generally depend on volunteers unlike those in the profit making sector.

Both profit and non profit making organizations on many occasions do give away free samples of their goods and services to entice the customers in to using or buying bigger quantities of their products. Profit making organizations just like non profit making organizations do package their products in a presentable manner to meet the needs and expectations of the market and to attract and maintain their customers. Again, they both strive to ensure good public relations with their customers. This is basic to enhance sale of their products and services (Thomson, 2007).

A shift from profit making to non profit making may demand a number of changes in so far as marketing is concerned. The first step would be to create, maintain and keep track of a database of volunteers. Leigh et al. (2007) explains that these would be instrumental in the marketing of the products on offer. Then, using the corporate network gained while in the profit making sector, I would approach the same organizations and convince them to buy the products from my organizations. The good business relations shared before would be a major boost to this approach.

When organizing fund raising activities, it would be important to involve celebrities. They would be very instrumental in making popular the products of the organization. Road and street shows executed by the volunteers especially the youth and during weekends would be a positive step in enhancing product awareness (Ashill, Carruthers and Krisjanous, 2006). In addition, trying out newspaper vendors to distribute the pamphlets containing the products offered will not only be a marketing strategy, but it will also assist in getting more volunteers. These strategies, if applied, will aid in creating a cost- effective marketing strategy for the organization.

REFERENCE Ashill, N. J. , Carruthers, J. & Krisjanous, J. (2006). The effect of management commitment to service quality on frontline employees affective and performance outcomes: an empirical investigation of the New Zealand public healthcare sector. International Journal of Nonprofit and Voluntary Sector Marketing, 11(4), 271-287. Brown, D. J. (2007).

Consumer perspectives on nurse practitioners and independent practice. Journal of the American Academy of Nurse Practitioners, 19(10), 523-529. Retrieved from Proquest Leigh, L. , Bist, M. , & Alexe, R. (2007). Marketing blood drives to students: a case study. International Journal of Health Care Quality Assurance, 20(1), 84. Retrieved from Proquest Thomson, A. (2007). The role of marketing in transplantation. Progress in Transplantation, 17(2), 85-88. Retrieved from Proquest.

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