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Norse Dairy systems Essay

Norse Dairy Systems (NDS), Columbus was involved in supply of baking ingredients and novelty packaging have conducted “100 New-Ideas Workshop” which was based on “Lateral Thinking [TM] in order to develop the best idea and launch a new product into the market. Edward De Bono, has segregated thinking into two methods. The primary being vertical thinking which is traditional i. e. historical thinking which is logic based and secondary thinking is called as lateral thinking that initially disturbs an apparent thinking sequence and draws a closer solution from another angle.

Edward De Bono, considers that in order to stay ahead as a leader in global business, a requisite skill of developing breakthrough ideas are necessary. “It was amazing who generated some of the best ideas,” adds Brinkman. “We got great product ideas from engineering people and great engineering ideas from people whose jobs were product focused. ” The company conducted workshops and received more than 500 ideas of innovative products by using lateral thinking process exercises.

This has helped the company to identify market potential, winning standards and behaviors of consumers etc., Finally the company launched new product concepts debut at World Wide Food expo which included ice cream cones in colors,

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with two flavors adding wafers for ice cream sandwiches in peanut butter flavor and chocolate in vanilla cookies. Apart from these, a variety of ice cream cups and lids were marked for company’s style of innovation. Benefits of System approach Systems approach is based on four fundamental steps. (1) Ultimate objectives (2) Indicators of success (3) Alternate strategies (4) Operational program.

Each step requires time for drawing strategies and possible risk areas. These four steps prepare a manager to execute tasks one after the other in an explicit manner maintaining a written summary of each step. This has proved that systems approach have been benefiting to manager in performing duties both in internal environment and external environment, in a way that it forecasts and gives a signal to be alert in emergency times during course of operations within an organization. This is quite benefiting to a manager as it is providing knowledge and how to manage knowledge.

However, the efficiency and grasping capacity of a manager has to be analyzed in a competitive environment of working culture that dynamic personalities always stay unperturbed, and instead handle situations of any kind in an organized way and keeping the situation under control and out of risk areas. A critic view on internal environment and role of a manager The application of human resource development and management is one of the major contributing factor for enhancing the performance of a manager.

At times, in spite of offering rigorous in house training for staff in performance management, mistakes do occur giving a rise of cause for a situation, for which a manager is held responsible. However, internal environment is one area that is under the purview of a manager, since it offers an overall view and control for a manager, some of the ‘sorry’ or take-it-easy situations can be avoided with decision supportive systems which require a review of work of each individual on daily basis.

Some of the proven powerful tools of bringing out best working out of staff is considered to be performance appraisal which is again under the control area of a manager which can be utilized and maximized for ensuring to achieve objectives of a company. A complete coordination with all the departments of an organization is necessary for a manager in order to carry on the regular operations management within internal environment. e. g. accounts department, marketing and sales department, production department and administration department.

Another effective tool of a manager to encourage staff to perform well is to develop team works and team management. Although manager is not part of a team in performing an organizational task, manager’s communication can be effective and motivating for staff to develop an increase in confidence for performing well in a team. However, the selection of team is again a factor to assess the working strengths and moral standards of each individual to encourage team works. A sharp comparison and contrast must be conducted before forming a team to carry on a workshop or a team task.

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