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One ABC News

One ABC News online article (Summer if often a stressful time for small businesses) speaks to one of the most crucial aspects of effective businesses, motivation. The June 21 article highlights some of the setbacks which small business owners face during the summer. Namely, a sharp increase in employee vacation times, more demands on working parents, and lagging business activities can create a stressful working environment. As a result, employers often must take extra steps to help both themselves and their employees through the seasonal challenges which summer brings. Reporter Joyce Rosenberg interviews several business owners for the article, and each contributes some valuable insight into boosting workplace motivation. For example, many proprietors utilize their busiest months of business to create a financial “nest egg” for the business and its employees. This monetary security ensures employees that their basic needs will be met, fulfilling the lowest requirement in Maslow’s hierarchy of needs. Advanced planning— whether it be for kids’ at-home activities or touching up on a business plan—also allows many employers to keep their stress at a manageable level.

Successful business operations also take into account a staff’s social needs (an important step up in Maslow’s hierarchy). One interviewed public relations

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president demonstrates an affective social strategy for increasing employee motivation. The exec describes numerous tactics he uses to bolster his staff, including treating employees to lunch, drinks, or even ballgames when summertime goals are fulfilled. Perhaps the owners of a pet food company provide the article’s strongest endorsement of motivation. When asked why her company thrives during the typically difficult summer months, one co-owner of the successful company attributed the success to her employees, describing them as “fabulous,” “relaxed,” and the epitome of teamwork. These employees have seemingly been allowed to realize their own esteem needs, and in the process have “self-actualized” bothe themselves and their business.

A June 20 CNBC article concerning healthcare specialist the Eliza Corporation addresses the issue of quality control in business. The piece announces Eliza’s obtainment of ISO certification. Calling the certification “the ultimate benchmark,” the release goes on to elaborate on the importance of ISO standards. First, a brief understanding of the corporation’s business aims is provided. The corporation coordinates and manages communications within the healthcare community. Due to the sensitive nature of many of these communications, security is of utmost importance. Health plans, disease management, and many other factors are influenced by the phone-based communications which the corporation provides. The release continues by stressing the vital role ISO standards play in ensuring that proper security measures are realized. ISO certification, as the article discusses, requires an independent audit by ISO officials.

This audit covers several security concerns, such as technical equipment, procedural practices (like data storage and disaster recovery), and the actual physical layout of the business environment. ISO, in other words, evaluates the quality of the product set forth by business organizations like Eliza. As the Eliza Corporation’s CEO says, ISO and similar security standards provide “rigorous assessment” of “quality control”—an objective which validates the serious responsibility that any successful business venture must accept on behalf of its customers and its employees alike.

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