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Ongoing Marketing and Maintenance Essay

Word of Mouth The best kind of marketing is the kind that comes from a satisfied customer. When a wedding goes well and the guests ask who was responsible for it, a satisfied customer will give a glowing report of the consultant. When this happens more customers are likely to seek business with the consultants. Because people who are getting married often have friends or relatives who are also planning weddings or anniversaries in the near future, the consultants will count on many of satisfied customers for word of mouth marketing.

In order to make sure this happens the consultants will strive to make every party, wedding and event the very best. The agency will strive to make every customer feel like the only customer the agency has and that they have the agency’s undivided attention. By adopting this philosophy, every client will advertise for the agency in return. Referrals While it is important to make every customer feel like the most important customer on the company’s list, it is equally as important to impress and develop positive relationships with the other businesses that cater to the people who are planning to people planning weddings.

By developing positive relationships with hairstylists, florists,

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photographers, cake decorators and others in the industry, they will be likely to give customers who are having difficulty in the planning process the name of the wedding consulting company. This is where the networking can be very helpful. When the agency has successfully developed working relationships with the others in the industry, there will be mutual referrals between businesses. This can be a very successful way of marketing for more business. Family Members

As with the word of mouth marketing, marketing to friends, acquaintances and family members of the people who are getting married are often a great source of future business for the company. Guests at weddings often get ideas from their friend’s weddings to use for their own weddings. They often use ideas and businesses they are impressed with during the weddings of friends or family members. The agency will use every opportunity to instill a positive image of the agency and the consultants in the minds of every wedding guest in order to get as many guests as possible as future customers.

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