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Organizational Information Essay

Goal setting is one important aspect of organizational governance and management. It involves the process of setting the functions and roles of the organization, as well as formulating general and specific goals and objectives that the organization should accomplish. Goal setting is central to the management of an organization because it provides guidance and direction.

Once discernible and attainable goals and objectives are set, it lessens confusion and assists in propelling the organization towards its realization of organizational goals and objectives. Moreover, goal setting aids in the identification of potential setbacks and delays in order to allow ample time for preparation and resolution planning. To further realize its importance, goal setting, as it is applied to existing organizations such as Greenpeace International, shall be discussed in the following paragraphs.

(The Leadership Handout Series, 2008) Greenpeace International is a self-governing organization which aims to promote the preservation of the world’s natural resources and the rehabilitation and protection of devastated ecological zones around the globe. Another objective of the Greenpeace International is to act in order to modify or transform the conduct and behavior, as well as way of thinking of individuals to promote peace and environmental causes worldwide.

Greenpeace International has cited six ways

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in order to attain their objectives: (1) promote changes in use of energy, (2) protecting bodies of water around the world and counter human acts which result to water pollution and endangerment of marine life, (3) safeguarding and forests and plants, as well as animals in order to maintain the production of sources that mankind gains from it, (4) advocating for global peace and solidarity, (5) limiting and reducing the use of toxic chemicals that harm the environment, and (6) promoting responsible, safe, and legitimate farming and agriculture.

(Greenpeace International, 2008) Abovementioned are the primary concerns of Greenpeace International to function as an organization and be productive in accomplishing its goals and objectives for human and environmental causes. Another significance of goal setting for this wide-ranging organization is to govern and direct local and regional offices located at different countries. After laying out clear goals and objectives, these valuable pieces of information are disseminated to various local and regional offices around the world.

The process of disseminating functions, roles, goals, and objectives helps in leading remote offices to act and operate according to set plans. The central international office of Greenpeace International will be also be able to determine problems and hardships in far-flung offices by goal setting. Bureaucratic organization as well as resources will also be identified in order to provide ease and straightforwardness in handling problems all over the world and provide prompt resolutions. Greenpeace Australia Pacific has even referred to different processes and approaches in goal setting in its website.

For the regional organization branch of Greenpeace International, goal setting is primarily a tool for problem resolution. Goal setting is important in order to build the framework of an action plan that would be instrumental to organizational success. Goal setting allows organizations to identify problems and realize what changes are needed in order to address the said conflicts and setbacks. Moreover, the regional office of Greenpeace International also mentioned the characteristics of objectives that should be formulated: (S) sustainable, (M) measurable, (A) achievable, (R) realistic, and (T) time bound.

The regional office reiterated that goals and objectives are vital to organizational success. (Greenpeace Australia Pacific, 2008) The goals and objectives of Greenpeace International follow the desirable characteristics of what goals and objectives should be. The preservation of the environment to sustain human and animal life, as well as the promotion of peace around the world is sustainable, measurable, achievable, and realistic goals.

Moreover, the goals are specific and cover complementary and homogenous objectives. It is not broad, although it covers an extensive area of human life and space, because it is framed on specific actions (i. e. energy revolution, forest and animal preservation, etc. ) to attain organizational goals and objectives. Other information is also relayed on the Greenpeace International Website as to who is responsible for carrying out solutions (local or regional offices, Greenpeace research centers, etc.

) The primary goals of Greenpeace International (humanitarian and environmental causes) will be best addressed by in depth background and historical research, as well as brainstorming in order to look for probable solutions that will solve environmental and human problems. Once the best solutions are chosen and are ordered according to effectiveness, it is best to employ help from other organizations and governments for efficient implementation and directing of solutions.


Greenpeace Australia Pacific. (2008).“Goals and Objectives: Finding a Solution. ” Retrieved July 31, 2008, from Greenpeace. Website: http://www. greenpeace. org/australia/take-action/act-locally/tips/plan/goals-and-objectives Greenpeace International. (2008). “About Greenpeace. ” Retrieved July 31, 2008, from Greenpeace International. Website: http://www. greenpeace. org/international/about The Leadership Handout Series. (2008). “Organizational Goal Setting. ” Retrieved July 31, 2008, from MUOHIO. Website: http://www. units. muohio. edu/saf/sac/handout/goalsetting. html

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