Organizational Model Change
The rapidly changing fashion trends and economic cycles had encouraged the various apparel companies to hold a varied portfolio of brands. But recently, companies have started looking to streamlining their businesses. [Business Strategy. p1. not dated. Retrieved March 2, 2009] Liz Claiborne, the company that holds a variety of brands in the apparels’ world, too has inked a deal for the sale of four of its brands, Emma James, Intuitions, JH Collectibles and Tapemeasure, under its strategic review programmme, to Li& Fung USA.
The company also announced that it will incorporate the stamp 10 and Tint products, into the Axcess and Liz & Co. lines respectively, as a result of which both of them will not exist as brands anymore. [Li& Fung Ltd. P. 1. 2007. Retrieved March 2, 2009] As a part of its organizational model transformation, the company also subscribed to the services of MicroStrategy software. Using this technology, the employees can now examine information, customer experience, SKU level analysis, retail performance and geographic anlaysis of the retail sales.
[MicroStrategy Sustains Profitability. P1. 2002. Retrieved march 2, 2009] Besides, with the objective of improving business with better customer experience online, a website of the company, Elisabeth. com that sells women’s
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Immediately after the relaunch, the site showed a 57 per cent increase in sales conversion and 25 per cent increase in average order size. [Liz Claiborne / Elisabeth. com. p1. not dated. Retrieved March 2, 2009] 3 Reference page citations Liz Claiborne / Elisabeth. com. p1. not dated. Retrieved March 2, 2009 from http://www. creativegood. com/casestudies/claiborne. html MicroStrategy Sustains Profitability. P1. 2002. Retrieved march 2, 2009 from