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Organizational Technology Plan Essay

General Electric Company is one out of few global organizations, which are able to effectively communicate changes to their consumers. Moreover, GE is one out of few which view effective communication of changes as the key to long-standing competitiveness in innovative markets. The company is actively involved into developing and supplying its customers with technological products, which are expected to change their lives.

In this context, consumers have free access to high-quality slide shows at the company’s website – the shows that contain concise, brief, and comprehensive information with regard to the changes which GE products are expected to bring to their customers (GE, 2008a). Simultaneously, all processes within the company are organized around the need for change, and GE makes everything possible to guarantee that customers are able to see and evaluate the benefits of the company’s “change” image.

The communication of changes comes through the development and implementation of e-based customer solutions, which signify the change that lies at the bottom of the company’s market success. “We really try and set this site up to target today’s specific audiences, and their specific needs” (Computer Weekly, 2000). Here, annual outlook meetings have already become a tradition, to which the company adheres

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in order to attract customers’ attention to role and importance of organizational change. Annual Outlook Meeting at GE is a semi-public event (i.

e. , it takes place among investors, but its transcript is available to all Internet users and potential consumers who are interested in getting acquainted with the company’s ideals). The meeting’s agenda “contains forward looking statements – that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as ‘expect’, ‘anticipate’, ‘intend’, ‘plan’, ‘believe’, ‘seek’, or ‘will’” (GE, 2008b).

Although the major portion of the information delivered by conference participants is of financial character, it nevertheless sets the tone of change for the coming year, making customers and investors aware of GE’s commitment to organizational and product change as the means of improving its competitive edge. References Computer Weekly. (2000). Lights shine brightly at General Electric. Computer Weekly. com. Retrieved January 28, 2009 from http://www.

computerweekly. com/Articles/2000/09/07/175329/lights-shine-brightly-at-general-electric. htm GE. (2008a). Conference Call transcript: GE Annual Outlook Meeting. General Electric Co. Retrieved January 28, 2009 from http://www. ge. com/pdf/investors/events/12162008/ge_webcast_transcript_12162008. pdf GE. (2008b). Innovations of 2008. General Electric Co. Retrieved January 28, 2009 from http://www. ge. com/innovation/2008/index. html

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