logo image

Original information

For my business studies coursework I have been given the choice of opening an ice-cream parlour or a sandwich bar. I have chosen to open a sandwich bar as I believe that there will be a demand for sandwiches the whole year and not for ice-cream. To open this sandwich bar I will first need to obtain research in the form of primary and secondary. Primary research This is the collection of original information and is carried out by making direct contact with potential consumers. Examples of primary research are questionnaires, interviews, observation consumer panels.

Advantages are that the information is up to date and can be designed to suit the required needs. The main disadvantage is that it is time consuming. Of the examples of primary research I will use a questionnaire as I can design the questions to suit my needs. Advantages of a questionnaire Information is directly from the target audience. The questioner can help the member of the member of the public to understand the questions. Quick to fill in. Can be put in a database.

Disadvantages of a questionnaire Time consuming People resent being stopped and questioned People give you wrong answers to get away quickly Secondary

Need essay sample on "Original information"? We will write a custom essay sample specifically for you for only $ 13.90/page

research This is using already published statistics, data and other information that has been collected previously. Advantages  Cheap Accurate Disadvantages  Can be out of date. Pricing I will not ask the consumer about pricing of my products as I am planning to get the prices of sandwiches from some of the other sandwich bars in Ballymena. Whenever I open my sandwich bar I will use competitive pricing and price just below my main rivals as this will attract more customers.

Location For my sandwich bar I will have to find a suitable location in the Ballymena region, in my questionnaire I will ask how far people are willing to travel outside the town to get to a sandwich bar. I will also have to consider the price as too high a price could jeopardise the life span of the business.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
Complete Buyer Protection
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy