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Our Presentations on Marketing Ethics and Social Responsibility

Undoubtedly, all presentations, that is, ours in addition to those made by our peers, were clear on the subject of marketing ethics and social responsibility. Clarity being the first good practice point – we all seemed to have made sure that we understood our subject well. Indeed, a company that makes a commitment to be socially responsible would refrain from unethical and harmful behavior, be it directed toward its employers, customers or society at large.

Moreover, it would make every effort to do good, for example, by supporting important social causes. In fact, public relations in the twenty...

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... first century demand of organizations to show that they take their corporate social responsibilities seriously. Because global warming is a vital issue, organizations need to show that they are using environmentally friendly production processes and developing green products to replace environmentally unfriendly ones.

Regardless of whether it was climate change that helped us all to learn the concept of social responsibility as well as we proved we had, the importance of clarity in presentations cannot be discounted. After all, a presentation is not only meant to explain the concepts it addresses, but also convince the audience to ultimately respond to the information presented. Our presentation was especially focused on the latter requirement of effective presentations. As the second good practice point, this led us to include “Five steps of a social audit” in our presentation.

Although all presentations repeatedly used the words “ethics” and “responsibility,” ours provided an action plan to the audience to further emphasize the importance of social responsibility, considering that our audience consisted of individuals who would participate in the business world in future. As the third good practice point, all PowerPoint presentations, that is, ours in addition to those of our peers, were consistent in appearance. Although first impressions are quite important, it is equally significant to maintain consistency for a presentation to be effective – that is, to deliver the message that it ought to.

If a presentation employs visuals to effectively deliver the message that is planned for the audience, these visuals should appear consistent as well as coherent. Thus, we had included a visual explaining three major concepts of social responsibility without deviating from the topic. In fact, we explained these three concepts both with and without a visual. Similarly, the layout of the presentation and the fonts should not appear out of place. In addition, the presentation should look as though it is continuous.

Given that the presenter must keep the attention of the audience, interruptions in the flow of the message must be avoided. Of course, the fact that all of our PowerPoint presentations appeared to have been professionally made does not imply that we could not have improved upon them. As the first constructive comment, we have been informed that our PowerPoint presentation, in particular, had grammatical errors that could have been easily avoided, had we shown the presentation to friends who could have corrected the errors before our seminar.

The PowerPoint presentations made by our peers did not have grammatical errors. Hence, their presentations were easier to read and understand. We, too, could have made a more effective PowerPoint presentation with perfect grammar. Presentations should be memorable. Without clarity, this is unachievable. As the second constructive comment, neither ours nor our peers’ presentations were started off and concluded in ways to render them truly effective. We all should have used attentive-getting devices to render them memorable. Such devices may include interesting short stories.

Moreover, none of us had included organizational preview statements to introduce the organization of our respective presentations to the audience. Similarly, we all should have ended our presentations with brief summaries of the main ideas. As insignificant as such techniques might appear, they are sure to make a big difference in audience comprehension of the subject of presentation. Lastly, neither we nor our peers addressed the various advantages for an organization that is truthful in its claims about taking corporate social responsibility seriously.

We did not even describe disadvantages of not taking corporate social responsibility seriously, for example, the threat of litigation confronting bad business practices. After all, as maximization of profits is the chief goal of all producers, businesses may or may not believe in the need to behave ethically. Unfortunately, many for-profit businesses around the globe are known to engage in unethical practices, which is the reason why the government must step in to regulate markets and the practices of various business ventures when it is believed that doing so would be of benefit to society.

As the third constructive comment, therefore, it is essential to address why businesses need to be responsible even as they seek to increase their profits. This would render our presentations comprehensive enough to convince the audience to take action in the direction we desire. Mere definitions of social responsibility are insufficient for this momentous task.

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