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Participating in Selling Situations

Inside Wal-Mart on a Monday at approximately lunch time, a salesperson approached as I was finding my way across the home appliances section. The lady had neat hair and wore a fairly decent amount of facial cosmetics, probably in an effort to hide the noticeable scar on her lower left cheek. She wore white shirts and blue pants, the former bearing a large imprint of the product brand she is offering to unsuspecting shoppers. She gave a big smile before she finally introduced herself.

She began with a brief inquiry as to what brand of television I am using at home, to which I responded unhesitatingly. After telling her that I am using a different brand than what she is selling, she immediately pointed out the advantages of using her product. While at that, I noticed that she did not try to put down the brand that I am using. I thought that her approach was an effective way to open-up a conversation at least from the point of view of a salesperson.

Throughout the encounter, the saleslady knew many things about her product. She knew the television’s latest technological advances and its advantages over other leading brands especially the one that

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I am using. Despite her good product knowledge, I attempted to ask her several things about her product in an effort to pose an objection to her sales pitch. I asked her if she is using the same brand that she is offering in all honesty. She immediately responded with a vibrant “of course” complete with a wide smile.

I do not know for certain if she was telling the truth, but at any rate I thought she was way too convincing. In fact, I eventually decided to personally try the television myself. With these things in mind, I am giving the saleslady a grade of “B+” for a job well done at adding one more intrigued customer to their pack of clients. On a Tuesday morning inside Abercrombie & Fitch, the shop had very few customers inside. Most of the people inside were salesladies attending to their predetermined spots at the store.

Right after walking past the open glass door, the saleslady closest to where I was immediately greeted me with the usual “good morning” with that unmistakable smile typical among salespersons. I can’t help but notice all of the salesladies smiling back at me mainly because I think I was their first customer of the day. I went to the children’s section and pretended to search for something. A saleslady, well-groomed and wearing their “A & F” casual uniform, went towards my direction and asked what it is that I was looking for. I barely gave her back a faint smile.

Thereafter, she flooded me with a full description of the clothes for children that they have which was short of being a verbal catalogue. I asked if they have something for infants, something worth more than the “average” clothes that they have, and she said that they have no available stocks at the moment. However, another saleslady approached and said that they do have in fact several stocks but are very limited. I asked the other saleslady why she did not know or why she did not even bother to double-check. I just got a fleeting smile. I left the store shortly after frustration came over.

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