Pepsi co Global Business Strategy Essay
Co is one of the truly global organizations in the world with presence in many countries and offering products which are not only unique but carry a great brand value. Since Pepsi Co works in a global environment therefore its strategy is also global and focuses on achieving the strategic objectives of the firm with great greater emphasis on creating a unique set of strategies which are as applicable as they are in one country.
For example, its advertising campaigns have largely been based on creating a global awareness of its brands and are largely directed at youth of the world. (Romanik, 2007). One of the most important aspects of this global strategy is the maintaining of diversity in terms of employees as well as suppliers as Pepsi Co believes in diversity as a part of its day to day life. This not only allows to maintain local support but provides it a great opportunity to tap into the local knowledge. (PEPSICO, 2009).
It attempts to license the local bottlers and recently made a shift into industry by announcing that the smaller local bottlers will merge into larger bottlers in order to provide more sustainability and greater market penetration. Its global supply chain is based on the local suppliers providing glass bottles as well as bottle caps and as such relies largely on the local suppliers. This also means that Pepsico attempts to create and manage diversity not only in terms of its employees and customers but also in its suppliers. (McKay, 2008).
Pepsico’s global strategy is therefore, based on employing global strategy customized for the local environment and is largely executed through the local support.
Bibliography 1. McKay, B. (2008, November 04). Pepsi to invest $1. 5bn in China. The Wall Street Journal , p. 06. 2. PEPSICO. (2009). Our Commitment to Diversity. Retrieved March 18, 2009, from PEPSICO: http://www. pepsico. com/Purpose/Diversity-and-Inclusion/Commitment. aspx 3. Romanik, R. (2007, May 23). Pepsi’s Global Strategy. Retrieved March 18, 2009, from http://article. unipack. ru: http://article. unipack. ru/eng/18573/