logo image

Personal selling

By definition, personal selling is an oral communication between sellers with potential buyers, which focus on developing relationship with the buyers, but intends to close the communications with sales. One of DoubleClick service that may enhance the effectiveness of personal selling is Strategic Consulting Services for Digital Advertising. This service is helpful since it enables Sprint Nextel, under the auspices of DoubleClick, to determine which market segments have the best conversion from prospecting into selling products (DoubleClick, 2006d).

In addition, since personal selling deals with personal needs, this DoubleClicks Strategic Consulting Services also helps marketers of Sprint Nextel to analyze customers’ needs and identify customers’ needs, which in turn become tools to sell Sprint Nextel products more and more.

Bibliography

About. 2006, ‘Integrated Marketing Communication (IMC)’, Retrieved November 23, 2006 from http://marketing. about. com/cs/glossaryofterms/l/bldef_imc. htm DoubleClick. 2006a, ‘DART for Advertisers’, [Online] Retrieved November 23, 2006 from http://www.doubleclick. com/us/products/dfa/ —. 2006b, ‘Klipmart’, [Online] Retrieved November 23, 2006 from http://www. doubleclick. com/us/products/klipmart/ —. 2006c, ‘MediaVisor’, [Online] Retrieved November 23, 2006 from http://www. doubleclick. com/us/products/mediavisor/ —. 2006d, ‘Strategic Consulting Services for Digital Advertising’, [Online] Retrieved November 23, 2006 from http://www. doubleclick. com/us/products/strategic_services/ Kotler, Philip. 2000, Marketing Management, Prentice Hall, New Jersey

Paquet, Paul. 2006, ‘Integrated marketing communications’,

Need essay sample on "Personal selling"? We will write a custom essay sample specifically for you for only $13.90/page

[Online] Retrieved November 23, 2006 from http://www. cornerstoneword. com/edgepage/imc/imc. htm Pennington, April Y. ‘An American icon: some things just say “America,” like baseball, apple pie and … franchises. Here are 5 big ways franchising has affected our nation’, Entrepreneur January 2005 ‘Sprint Nextel Co. 2005, ‘Annual Report’. [Online] Retrieved November 23, 2006 from http://www. sprint. com/search

Read full document

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register
Signup & Access Essays

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy