By definition, personal selling is an oral communication between sellers with potential buyers, which focus on developing relationship with the buyers, but intends to close the communications with sales. One of DoubleClick service that may enhance the effectiveness of personal selling is Strategic Consulting Services for Digital Advertising. This service is helpful since it enables Sprint Nextel, under the auspices of DoubleClick, to determine which market segments have the best conversion from prospecting into selling products (DoubleClick, 2006d).
In addition, since personal selling deals with personal needs, this DoubleClicks Strategic Consulting Services also helps marketers of Sprint Nextel to analyze customers’ needs and identify customers’ needs, which in turn become tools to sell Sprint Nextel products more and more.
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