logo image

“Pets and Me” Restaurant Essay

“Pets and Me” will offer a unique dining experience for pet owners in the west Los Angeles area who do not want to leave their pets at home when they go out. “Pets and Me” will offer a full menu of organic food for pet owners and their pets. This one of a kind restaurant also provides a sound investment opportunity in the restaurant/hospitality industry. Strengths The strength of “Pets and Me” lies in its unique market position. No other restaurant allows pet owners to take their dogs and cats out to dinner with them. Weaknesses

While pet owners may be enthusiastic about dining with their pets, people who do not own a pet may not appreciate a restaurant that serves animals alongside humans. The inability to overcome prejudiced ideas about animals in restaurants may present a challenge. Opportunities According to the American Pet Products Association (APPA), 63% of U. S. households own at least one pet (APPA, 2009). Pet owners are expected to spend $45. 4 billion on their pets in 2009 (APPA). There are currently no restaurants that serve pets and pet owners.

“Pets and Me” will be uniquely positioned to serve this untapped market without any competition. Threats For

Need essay sample on "“Pets and Me” Restaurant"? We will write a custom essay sample specifically for you for only $ 13.90/page

many people, dining out at a restaurant for meals other than lunch is a luxury that can be eliminated during tough economic times. This may be more true of specialty restaurants which already have a limited customer base. Analysis By focusing on pet owners, “Pets and Me” has the potential to reach an untapped market in the restaurant industry. At the same time, this approach may alienate people who do not own a pet and my limit the overall market.

Pet owners, however, represent a large group of people and tend to be very devoted to their animal companions. As with any business, there is the possibility that the economy could have a significant impact on the number of customers and on how much those customers are willing to spend on unnecessary items. References American Pet Products Association (2009). “Industry Statistics and Trends”. Online. Retrieved March 10, 2009, from http://americanpetproducts. org/press_industrytrends. asp

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
Complete Buyer Protection
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy