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Plan for Web Design Company

In today’s competitive environment, the need of the hour is to adopt the concept of being ‘Green’ where by adopting the facilities of the cyber-space in terms of either e-marketing, e-purchasing, e-commerce by way of an online wed media will create a major difference for the companies and the public at large to have business transactions happening in a speedy, convenient, smooth and efficient manner.

The huge challenge that lies on today’s organizations is to incorporate their business processes by starting up their own individual website or a cyber space allocated where in all the advertisements, promotional strategies, Direct marketing could be handled at one domain to reach out ...

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...to the masses and attain the required objective of sales and profit maximization.

The web design companies have tried their level best to administer the functioning in an online medium by incurring the required budget allocated to get the project of web designing moving towards implementation. Table of contents: • Situation Analysis • Objective Setting • Segmenting and Targeting the market • Marketing Strategies • Budget Allocation • Action plan and Implementation • Evaluation and control mechanism • Suggestions, conclusions and recommendations Introduction and Situation Analysis of the Business:

The present scenario dictates that the web design companies’ needs to redesign their technology and ideology in setting up their websites based on the present marketing dynamics and the marketing practices that have been followed upon for which the emphasis has been shifted to re look at the newer aspects of formulation. Research has shown that it is the 7Cs that are actually necessary for the development of a web design company to be operational which are context, content, customization, communication, connection, community and commerce.

Firms also needs to emphasize on their website clicks which has to happen on a frequent basis so that the awareness and the knowledge transfer happens in a structured and intended way which will finally focus on attracting customers to retain them and generate a strong customer relationship. Designing dot com companies’ major task is to advertise their resources and business processes via the internet which is the biggest booster of promotions.

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