logo image

Polaroid Marketing Approach Essay

• Describe Polaroid’s IMC approach to marketing the I-Zone. The Polaroid’s IMC approach is utilizing the marketing segmentation on a balancing scale for proper implantation into the targeted audience. The Polaroid’s marketing plan for the I-Zone is offering the product through mass market accessibility, photo specialty, select toy stores, and online at Polaroid’s official website. The selected areas are for effective marketing initiatives of visual and audio communication to provide the needed focus to the targeted audience.

• What successful steps might to market I-Zone overseas? The marketing concept for Polaroid’s IMC to market I-Zone overseas should start with visual impact in selected stores that reinforce brand identity. The second step should be selecting a familiar cultural identity or celebrity to incorporate the benefits of in an advertisement. The third step should be a catchy jingle that is cultural focused on the radio and television. • Polaroid’s sponsorship of the Backstreet Boys successful or not?

The Polaroid’s sponsorship of the Backstreet Boys was successful because of the corporate paradigm of establishing the brand identity to emotional buying. The concept for utilizing the popular boy band assisted in relating to the benefits and technology of Polaroid to the targeted audience. The emotional bonding

Need essay sample on "Polaroid Marketing Approach"? We will write a custom essay sample specifically for you for only $ 13.90/page

provides a new synergy for solidifying marketing objectives. • In the IMC group write a slogan and where to advertise or conduct a promotion?

“Instantly Deliver Your Memories with the I-Zone,” a new slogan for the website and a suggestion focused to promote sticking photos on television, brochures, and billboards of additional advertisement. A promotion theme of the I-Zone during a particular season at selected stores to reinforce the creativity and technology places a new camera that delivers all your needs.


Polaroid (2008) Official Website of Polaroid, Retrieved from June 3, 2008 from http://www. polaroid. com

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
Complete Buyer Protection
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy