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Popularity of Email Usage

“Why not? ” For sure this would be the reaction if you ask anyone working in any organization if they are using email or not. Or, if someone tells that he or she does not have an email address or does not know how to use it, the reaction would be, “Are you crazy? ” or “Which planet did you come from? ”. As long as an organization has an internet connection, it is almost 100% sure that the use of emails is being practiced within, whether to communicate among employees or to relay something outside of the organization.

In a case about global marketing, it was indicated that “the company relies heavily on email to support existing customers and to develop relationships with new ones. ” (Stonehouse, Campbell, Hamill & Purdie, 2004, p. 333) Whether we accept it or not, email usage is very successful and popular. Almost everyone is using email, again, as long as a person or an organization has an internet connection, there is no reason why that individual does not own and use one. Why the use of emails in organizations does have this popularity and success rate?

With the fast-paced life of the current world, anything

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must have a quick solution and email offers this possibility. All you need to do is encode and send and voila! Your message has been sent! Specifically, for organizations, the following would perfectly make sense: 1. Emails are less costly than facsimiles (fax) and telephones and snail mails; 2. Emails are relatively quick and more convenient mode of communication; 3. No timeliness required, even if you send it at midnight, it does not matter most of the time; 4. Very user-friendly and easy to use; 5. Portable: anytime and anywhere especially with Blackberries these days;

6. Maintains evidence better than a telephone as it is written and provides better organization of communication exchanges than fax; and 7. No boundaries, you can send to anyone, anywhere as long as the email address is valid (no busy lines, no unreachable lines, etc. if phones or fax are used); Thus, with all the benefits it offers above other communication modes, there is no way an organization ignores email utilization. It is simply smart and wise to use it. It is however best t learn that the popularity of email does not rely solely on the abovementioned benefits.

In fact, in one of the studies conducted, why email usage is so popular, it was hypothesized that” email has the advantage of being a more informal mode of communication than the telephone or face-to-face meetings, so it can be used more freely to communicate across conventional social hierarchies. It is this quality that has the potential to undermine conventional power structures in the workplace”. (Dodge & Kitchin, 2001, p. 132). It is amazing to learn this psychological impact of email and to fully understand the importance of inter-personal communication.

Indeed, this makes a big difference in an organization’s communication, both downward and upward, process. References Dodge, M. , & Kitchin, R. (2001). Mapping Cyberspace. London: Routledge. Retrieved July 19, 2010, from Questia database: http://www. questia. com/PM. qst? a=o&d=108443061 Stonehouse, G. , Campbell, D. , Hamill, J. , & Purdie, T. (2004). Global and Transnational Business: Strategy and Management. New York: John Wiley & Sons. Retrieved July 19, 2010, from Questia database: http://www. questia. com/PM. qst? a=o&d=114046915

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