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Concerning a sole proprietorship,
a. owner and business are the same for liability issues
b. owner and business are the same for tax issues
c. owner and business are the same for tax and liability issues
d. owner and business are seperate
c. owner and business are the same for tax and liability issues
Which of the following is NOT a key to successful CRM implementation?
a. Break the project down into manageable pieces
b. Develop a customer-focused strategy first
c. Inform your customers that a new system will be put in place
d. Don’t underestimate the amount of data to be collected
c. Inform your customers that a new system will be put in place
Which element of the business model examines who else occupies the firm’s intended marketspace?
a. market strategy
b. competitive advantage
c. competitive environment
d. value proposition
c. competitive environment
It costs 8 times more to get new customer than to keep an existing one
a. True
b. False
b. False
The 360-Degree view of the customer involves collecting quantitative data
a. True
b. False
a. True
Which of the following is NOT a state in the evolution of business applications?
a. Cross-functional integration
b. Simplification
c. Restructuring
d. Reintegration
d. Reintegration
Which of these is considered a hidden cost of ERP implementation?
a. Software Acquisition
b. Vendor selection
c. Pizza for Lunches
d. Customization
d. Customization
What is a data warehouse?
a. The place where IS majors go and spend their lives, away from fresh air and sunshine
b. Database that collects a firm’s transactional data in multiple locations
c. Database that collects a firm’s transactional and customer data in a single location
d. A physical site where the paper records of transactions are stored
c. Database that collects a firm’s transactional and customer data in a single location
An example of an enterprise application is:
a. ERP
b. IRC
c. RFID
d. OLAP
a. ERP
Selling chain management does which of the following:
a. Add value
b. Make it easy to customize products
c. Increase sales force efficiency
d. Make it easier for the customer
e. All of the above
e. All of the above
On AVERAGE, how much does an ERP implementation cost?
a. Less than $100,000
b. $100,000-$500,000
c. $500,000-$1,000,000
d. $1,000,000-$10,000,000
e. Greater than $10,000,000
e. Greater than $10,000,000
Qualitative data includes number of products sold and amount spent
a. True
b. False
b. False
Limited Liability Companies:
a. Have the tax status of a sole proprietorship
b. Have the liability of a corporation
c. Are incredibly rare
d. A and B
d. A and B
What is maverick buying?
a. The purchase of rogue items or quantities
b. The purchase of office supplies
c. The purchase of cattle
a. The purchase of rogue items or quantities
Reversing the value chain allows for a customer centered approach
a. True
b. False
a. True
Clickstream factors include all except:
a. Number of products ordered
b. Number of pages viewed
c. Number of days since last visit
d. Customer information
d. Customer information
Drop shipping is an SCM technique where the retailer keeps no inventory
a. True
b. False
a. True
Which of the following is NOT one of the five components of Supply Chain Management?
a. deliver
b. advertise
c. source
d. plan
b. advertise
SQL stands for:
a. Structured Query Language
b. Subjective Query Language
c. Structured Quality Language
a. Structured Query Language
In collaborative B2B Commerce, information shared includes all BUT:
a. Sales forecasts
b. Customer information
c. Inventory levels
d. Inter-firm sharing of designs
b. Customer information
It will cost an organization ___ times more to get a new customer than to keep an existing one
a. 4
b. 10
c. 8
d. 6
d. 6
An increase in customer retention by 5% will increase profitability by
a. 25-95%
b. 75-99%
c. 10-50%
d. 5-25%
a. 25-95%
From the CIO article, what can companies expect from KM
a. Increased costs overall
b. Better innovation cycles because of encouraging the free flow of ideas
c. CIOs?IT can more easily track employees
d. None of the above
b. Better innovation cycles because of encouraging the free flow of ideas
Which is not a goal of SeCM?
a. Reducing sales force efficiency
b. Making life easier for the customer
c. Adding value
d. Making it easier to customize products
a. Reducing sales force efficiency
The definition of knowledge management is:
a. The business of information sorting, extraction, packaging, and dissemination
b. Organizing operating resources such as trade secrets, patents, copyrights, and trademarks
c. Management of knowledge based resources such as trade secrets, patents, copyrights, and trademarks
d. All of the above
a. The business of information sorting, extraction, packaging, and dissemination
Which is NOT a reason for implementing ERP?
a. Standardization of HR information
b. Integration of Financial data
c. To increase sales
d. Reduction of inventory
c. To increase sales
Which is NOT a step in the structured approach to the buying process?
a. Awareness
b. Requisition
c. Search
d. Purchase
b. Requisition
Roadbloacks to Supply Chain Management include all except:
a. Customer apathy
b. Learning curve
c. Trust
d. Initial resistance
a. Customer apathy
Process Transparency
ability to give customers their order status at anytime during the process
Black Box Effect*
Customer enters an order but cannot access any information relating to the order
Clickstream Behavior
transaction log that consumers establish as they move through the web
EDI
– Electronic Data Interchange
– Transfer of data between different companies using private networks or the internet
– Easy mechanism for companies to buy, sell, and trade information
Collaborative B2B eCommerce
Use of digital technologies to permit organization to collaboratively design, develop, build, and manage products through their life cycle
JIT
– Just in Time
– Increase efficiency and decreases waste by receiving goods only as they are needed in the production process
– Eliminate excess inventory to a minimum
Franchising implementation strategy
System modules are installed per unit per department
Big bang implementation strategy
Immediate cutover to all business units and departments to implement ERP strategy at once
RFID
– Radio Frequency Identification
– Tracking device that sends out a radio signal wirelessly
– Used in inventory systems to increase efficiency
Procurement
Data Warehouse
Database that collects a firms transactional and customer data in a single location for offline analysis
OLAP
– Online Analytical Processing
– Provides analysis of data stored in a database
– Ex. Time series and trend analysis views

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