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Product and Promotion Essay

We will target two essential principles in Mario Badescu campaign: high-class consumers and high class quality of customer service. a. We initially target high-class consumers. We understand that Mario Badescu products are expensive. We also know that celebrities use Mario Badescu skincare solutions. We will connect the image celebrities bring to the market with high-class consumers and their cosmetic needs.

We will direct all aspects of our advertising campaign at high class neighborhoods and middle and high class potential buyers. High class consumers can be confident that Mario Badescu products offer high quality skin care. b. Targeting high class consumers cannot take place without offering high quality customer service. We will promote our high quality customer service in all aspects of our promotional campaign. We will invite our customers to participate in presentations.

We will analyze the customer feedbacks. We will provide our customers with individual service specialists. These elements will become integral to Mario Badescu image on the market. (3) Product For over 40 years, Mario Badescu offers high quality personalized skincare products all over the world. Supermodels, actors, and thousands of consumers who value good skin care and want to look excellent, choose Mario Badescu products (3). Mario Badescu products

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are completely new to the market.

The latest trends in Brazilian market of cosmetics suggest that Mario Badescu products will be extremely successful in all consumer groups. Brazil is the most promising cosmetic market in Latin America, but it lacks domestic manufacturing facilities, and relies on important cosmetic products. With the 15. 59% growth of cosmetics consumption per capita (5), Mario Badescu possesses vast opportunities to take its marketing niche in Brazilian market of skincare products.

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