Product Life Cycle Essay
BMW is a German automotive company which centers its new manufactured automobile release and development on a seven-year product cycle. Maximizing the introduction and growth stage of the product life cycle, BMW has strategically employed and invested over time all features and technological offering of their products, divided into specific series models.
The company optimizes the concept of product life cycle with sheer capability to compete and keep their brand to be one of the most recognizably premium and prestigious trade names around the world. Marketing Case Study: BMW— “Newness” and the Product Life Cycle BMW: Short Company History and Product Offerings In the ever competitive automobile industry, BMW lastingly stands out as one of the great premium brands of luxury automobile vehicles, operating under keenly sharp commerce trade techniques and critically innovative marketing strategies.
The history of the company can trace its roots of innovation and technological progression outside the automobile and motorcycle industry: “BMW started in 1916 as manufacturer of airplane engines” (Author’s Last Name, Year, p. 304). Through the years, BMW has tactically broadened their automobile line in terms of a series offering that would be most identifiably linked with the company’s exhibit of fine technological prowess.
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