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Product Management

The idea of having your own personal flying machines that at one time seemed impossible is seen turning into a reality in today’s times. This concept has been promoted since the 1930’s along with other futuristic ideas of domed cities and dinners in tablet forms. However the idea of flying cars was promoted in science fiction magazines, 1962 cartoons “Jetsons”, the sitcom “My Favorite Martian” and so on hence people do have an idea about it and they do dream about it too. The articles written on it depicted biplanes, helicopters and hover cars, the development of the flying machine and other related vehicles.

The good news is that a lot of people are working on this idea and very soon consumers will be able to fly and own their own flying vehicle (Gombeski Jr. , Summer 2008) One such progress in this area is the work done by NASA the development of a navigation system named “Highway in the sky” which will control the traffic of millions of personal aircrafts so that they don’t crash into one another. Moreover the air scooter of Woody Norris has given successful demonstrations of a scooter that can fly in the air for almost

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3 hours at one time which is not bad.

Once this idea of flying cars gets started and comes into reality as a successful and feasible invention with no risks then there will be millions around the globe who will come out of their day dreams and welcome the new invention and almost everyone will like to have their own personal plane if they can afford it. However, before that the inventors need to come up with the appropriate and effective distribution strategy to promote and distribute this invention of future technology.

This is not just any machine or a new model of a car. Inventing it is not an issue as there a general interest from everyone and work is going on but then thinking that whether there will there be a market for it or no is a relatively difficult question to answer altogether. Though the idea is not new but its acceptability and usage is an entirely different thing. People will not buy it if they are not convinced with its safety and feasibility (Margarella, Aug. 2003).

There are several ways through which the inventor can think of distributing this, however before that they need to make sure that people even know about this. • Awareness among the masses is the first step where they need to know that such invention is available in the market and ready to be in use (Marketing/Product Management, 2008). The response time might be slow from the consumers because a personal flying machine has a lot more technicalities associated to it and an average person may not be able to handle it and one cannot take the risk of buying it and crashing it.

When one buys it there are other matter of concerns such as the air craft license, not everyone can fly a plane and make sense of the traffic up in the air. • The inventors need to come up with an effective promotional campaign this might be in collaboration with the automobile manufacturer companies which will be interested in the assembling of the flying machines too or the car dealers. They themselves will be willing to stock it because the general interest from everybody shows that they have been waiting for such an invention ever since they got an idea about it.

• You need to make them realize that it’s high time to come out of your dreams and buy it. The promotional campaign will cover all the aspects of marketing, television, radio, magazines, seminars and public fairs, promotion in movies, celebrities becoming brand ambassadors and using it are just few of the ways to increase the interest among the masses and conveying the message and knowledge about them. The advertising will be informative and at the same time attractive (Mazur, 2005).

• Then there is internet which will promote such inventions. Buying it online will not be a good idea initially because a flying vehicle is a new invention. Merely by looking at the picture without a test drive will not be convincing and since you are not familiar with the parts then you wont be able to make out that is it a good or a bad decision to buy (Margarella, Aug. 2003). Therefore internet should only be used for the knowledge and promotion.

However later selling it online might be an option but that would be later. • Like the car dealers have their showrooms, these vehicles will also have their display centers for the consumers where they can come have a look, have a test ride and buy it . They will be located up in the air as well as down the ground for those who don’t have one and thus can have access to it. Moreover their will be gas station located up in the air for convenience as well as necessity factor.

But for all these there will be huge space needed so selling the planes at the airfields can be another option given that it’s not too far out of the city or inconvenient for people to reach there. Once people adopt the flying vehicles the congestion and load down the roads will decrease in anyway. Convenience and availability is a very important factor when as part of the distribution strategy that inventors need to know (Marketing/Product Management, 2008).

• The government will have to help in the distribution of these vehicles in order to encourage the inventors and give the masses an assurance that it’s a combined effort, its tested and safe and secure for usage (Etzel, Walker, Walker, & Stanton, 2000). • The dream of owning a futuristic flying vehicle is not impossible. Sooner or later it will be launched in the market and people will like to buy one. The idea, invention and development will not go in vain. However it is on the inventors that how do they produce it, price it, market it, position it and distribute it.

References Etzel, M. J. , Walker, B. J. , Walker, S. , & Stanton, W. J. (2000). Marketing. New York: McGraw-Hill Education. Gombeski Jr. , W. R. (Summer 2008). Marketers are likely to get smarter. Marketing Health Services , 3. Margarella, F. J. (Aug. 2003). Relationship Marketing (AN 10756377). Club Industry , 20. Marketing/Product Management. (2008). Retrieved November 13, 2008, from Microsoft: https://members. microsoft. com/careers/careerpath/marketing/product. mspx Mazur, L. (2005). Holistic marketing for Long Run. Finance Week , 13.

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