The bottom line is, employees must have job satisfaction so they could also provide good service to their clients or customers. In the same way, Disney has various ways to communicate with their clients; clients could also send messages and even feedback to the company. Feedback is really important because through this, the company can create ways on how to meet customers’ demand for greater expansion of the company.
The company’s communication internally or externally is showed in their business to business transaction such as advertising through the Walt Disney Internet Group, websites for those who want to travel to Disney World, Disney Studio Operations in transactions in connection with leases of motion pictures, Disney Meetings and Conventions, Disney Institute, and Supplier Information (The Walt Disney Company). To help better understand the concept of the company about communication, it is best explained in the statement of their learning objectives of the communication course offered in Disney College Program.
Communication as significant in business success; be able to relate the theories of communication to business and guest service practices; and, identify and practice effective communication techniques, are some highlights of communication course offered by the Institution. Conclusion Walt Disney has survived the course of time and had faced major problems and issues that challenged their credibility. The only thing that made them survive is a good marketing strategy and organizational approach which they embrace through out the years of their existence.
Disney Company based on their performance and success could be considered as an ideal company that takes hold the principles of organizational behavior. They have learned to adapt to the challenges and are able to take the risk of change for advancement and expansion of their company. The concepts of organizational behavior that are analyzed and discussed in this paper are just three of the many concepts that should be executed by any company in order to meet the demand of today’s businesses.
These concepts are interrelated and cannot be done without the other concepts. In this way, the Disney Company maintain good status quo by controlling every aspect of the organization through policies or by-laws established under the corporate values. Disney believes in the principle of collaboration among its employees wherein everyone shares ideas and talents for the achievement of the company’s goals. In order to maintain the high spirit of the employees, they motivate them by providing incentives and rewards for competitive employees.
All these elements will not be successful without properly communicating information using different media.
“The Disney College Program Communication Course” Disney College Program http://www. wdwcollegeprogram. com/sap/its/mimes/zh_wdwcp/syllabi/CommunicSyll. pdf “Disney Institute’s Program on Leadership, Management, Service & Loyalty Comes to NCCU” New and Events North Carolina Central University. (February 15, 2006) http://www. nccu. edu/publicrelations/news/424. htm
Harnett, Michael. “Disney ‘Cast Members’ Put Guests in the Spotlight” Adconion Media Group. http://findarticles. com/p/articles/mi_m3092/is_n9_v32/ai_13837907 Johaness, Amy. “Disney Keeping Employees Content through Incentives. ” Promo Magazine. HTTP://PROMOMAGAZINE. COM/INCENTIVES/DISNEY_INCENTIVES_092805/ “People Management. ” The Disney Institute. http://www. disneyinstitute. com/people. cfm Robbins, Stephen P. (2005) Organizational Behavior (11th edition). New Jersey: Prentice Hall