logo image

Promotions Budgeting Essay

The $100 million budget for promotions of the personal grooming products for boys and girls can be allocated on the basis of the type of product, competitive position, (Kaplan & Norton 2004), risk (Shaw, 2000) and stage in the product life cycle. Likewise, the budget includes an analysis of the objectives for each marketing variable considering that the set of personal grooming product is in its maturity stage.

The initial promotional stage of the personal grooming product, a perfumed hair sanitizer gel, already in its maturity stage, is to repackage the brand image, literally and figuratively, enhance the product philosophy of use and re-introduce the product with a brighter, more modern techno design. This will re-invigorate attraction and interest in the product by its existing customers as well as the pre-teens sector. This repackaging stage will cost $10.

0M primarily spent on product and package redesign and testimonial promotions by television celebrities and icons, the likes of Hanna Montana or Miley Cyrus or an American idol favorite or similar local icons for local promotions. (Weber, 2003). The budget at this stage is expected to add another $20. 0M in promotional activities. The wholesome image of the endorsers, who will go on music

Need essay sample on "Promotions Budgeting Essay"? We will write a custom essay sample specifically for you for only $ 13.90/page

concert tours on school campuses, will generate a livelier market interest. The addition of free samples of the repackaged product, the composition of a theme song for the promotional tour, while adding another $15.0M in the marketing budget, will strengthen, widen and sustain the rebranding efforts based on icons and are expected to bring the product back to the growth stage. ( Knapp, 2000)

The adults will likewise be a marketing target at this stage as the product goes on additional promotional activities such as tennis open tournaments, Olympics involvement and music videos. This final stage will add another $25. 0M in the promotional budget adding up to $100. 0M outlay but is expected to generate revenues of at least $500. 0M during the two-year period after the start of the promotional binge.

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
Complete Buyer Protection
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy